The Professionalization Of Children'S Sports Brand Should Be Promoted.

With the humanization of China's reproductive policy and the continuous improvement of people's income level, parents are pouring into their children. consumption Also increasing dramatically. This will undoubtedly push the consumption trend of children's products to a new pole, children's clothing. market It will also become one of the most growing markets in China.

　　 motion brand March into children's wear market

As early as in 2001 and 2002, the international sports brand Adidas and Nike have begun to enter the children's wear market respectively. In the past two years, the domestic sports brand Anta, Lining and 361 degrees have launched their own children's clothing through various channels and started to seize the Chinese children's wear market. Why is it the last two years? Why do sports brands get in and think about it?

At the age of 3~7, children have a large amount of exercise and are in the developmental stage. Therefore, sports children's clothing should pay attention to sports protection besides styles. Compared with adults, children's clothing is still at a very early stage, and the market space is very large. Professional sports protection can only be provided by sports brand with professional ability. The innate superiority of sports brand has cleared technical obstacles for its entry into sports children's clothing. On the other hand, the overall development trend of sports brand market has gradually slowed down in recent years, and all sports brand manufacturers are looking for new ones. profit Growth point, the huge potential of children's clothing market naturally makes every big brand go in droves, becoming the next battleground.

According to statistics, since 2010, China has entered the fourth neonatal birth peak. The growth rate of birth will continue to slow down until 2030, and the initial estimate of the children's industry is about 100 billion yuan. It can be said that the children's industry will be in a good development opportunity in the next 20 years, as an important part of the children's market. potential Amazing.

　 Foreign brands compete with local brands.

The difference is that the market positioning of foreign brands and local brands is slightly different. From the price point of view, the price of Adidas and Nike children's clothing is generally around 300 yuan, and a down coats sell for more than 1000 yuan, while Anta children's clothing is located in the low-end market, and children's clothing is mostly within 200 yuan. Lining's children's clothing is also aimed at the middle market, maintaining the price advantage under the same quality and technology content.

In the current situation of children's clothing industry without a head, who needs to stand out is still to be seen. However, in the fierce competition of the children's wear brands, the reporters also found some problems in the domestic sportswear brand. First, the movement of children's clothing is still pushing the concept stage, the real degree of professionalism is far from enough; two, children's clothing age division is not meticulous, compared to young children, middle and large children's clothing design is more confusing, the concept of children's clothing market is more vague; three, product homogenization is serious.

　　 Professional upgrading of children's sports brand

Children's sports dress is not professional enough for adults. When adults participate in various sports, they will wear different clothes and prepare different equipment, while children are still at a very early stage. The real sports children's clothing should have many professional details in design, because the professional sports children's clothing is actually a relatively blank area, which has a large market space. At the same time, children need more protection in sports because of their growth. Sports protection is relatively more technical and professional. The current sports children's clothing brand is not in place in this regard, and this part of the market has not been developed.

On the other hand, as we all know, there are many children's clothing enterprises in China doing excellent clothing for children's clothing, but few children's clothing enterprises can make Chinese children's clothing styles distinctive. Because the design scale of Zhongda children's clothing is hard to grasp. Children of this age group have both naughty characteristics and mature side. At present, few designers in China can well grasp the mixture of naughty and mature children.

With the maturing of men's wear, women's wear, sportswear and sportswear, more and more enterprises are turning their attention to children's wear market. Children's sportswear, as the fastest growing children's clothing industry in the past two years, still needs much improvement. Let's wait and see what happens in the children's clothing market in 2012.