Thinking Of "Spring Pportation" For Fabric Enterprises

Recently, a migrant worker from Chongqing, Huang Qinghong, wrote to the Ministry of railways. The letter said that the online real name system is not conducive to the low education level of migrant workers, because most of them do not go online.

During the Spring Festival this year, the Ministry of Railways not only adopted the real name system, but also strengthened the network and telephone ticketing.

The emergence of "Huang Qinghong's letter" is not unexpected. People's past experience has been "depreciated" in the new environment. Some people will not adapt to it in the short term, but this may not be inappropriate.

Similarly, most of the fabric enterprises have actively built e-commerce platforms in recent years, and have encountered such embarrassments.

The development of things is not as smooth as they imagined. Usually, customers will no longer have the following questions after asking the price and asking for a sample.

When we are in a dilemma, companies can not help exclaiming: "customers are still accustomed to meeting orders."

For many people, the Internet is not new at all. Online booking and shopping are already familiar.

The importance of e-commerce should not be emphasized again and again for the Ministry of railways that wants to solve the difficulty of buying tickets and the fabric enterprises that want to broaden their marketing channels.

In order to break the old pattern of behavior, most people will not be able to get along with Huang Qinghong in the early days.

Now that we have confirmed the mode of e-business, we need

It has been suggested that the bank can be a "intermediary" for Internet or telephone booking. Migrant workers can apply for a ticket to their bank to open a bank. The bank collects tickets from the Ministry of Railways and charges the fees, so that even if migrant workers are not familiar with the "12306.cn", it will not matter, as long as they understand the bank's deposit and withdrawal procedures.

This is a good idea to improve the intermediate service link. From this perspective, we can see the bottleneck of the current fabric enterprises. Let the customers see the order pattern of fabric material, meeting or telephone communication price, flower type, color, production cycle and other details from the past, and change it to the Internet. How can we make the customers feel convenient, fast and good operation?

We may be able to think of a more close to customer mode, or a more familiar mode for customers: in addition to improving the online website's functional experience, it is also a close service for people to narrow the distance from customers, so that customer service personnel can run through customer orders.

The customer only needs to make a request and all the rest to the customer service staff. After receiving the customer's request, the customer service personnel will be required to implement it efficiently and then give feedback to the customer.

Just imagine, when the customer retrieves it with clarity.

Of course, this mode puts forward higher requirements for the management of fabric enterprises, but this is a necessary process for the development of enterprises.

I believe that as long as the detail service is in place, e-commerce will become a pleasant and efficient work platform between enterprises and customers.