The Song Of Clothing Business Is Singing Louder And Louder &Nbsp; 4S Challenge Can Win?

The Christmas of 2011 brought us a wonderful city night under the expectation of BENBO.

Unlike the 4S concept in the automotive industry, the 4S of bin Bao is: Sell (marketing mode) to break.

Under the environment of the singing and singing of the clothing business, the explosive growth of the entity store even appears a bit "opposite."

In the face of the impact of the electricity supplier, the traditional shops have been on the defensive stage. Apart from emphasizing repeatedly that we can try and wear, there is no convincing advantage.

When the public opinion is singing "the Internet era is good and the Internet era is good", the pformation of traditional shops is imminent.

The 4S store of bin Bao can be regarded as a pioneer. The bayonet is aimed at the weakness of the electricity supplier -- service.

Because network sales are difficult to face to face, the service of e-commerce is more focused on logistics, so personalized service can become the focus of the development of brand entity shops.

After 80 and 90, they have become the main consumers of fashion clothes. They pay more attention to clothing collocation, and are more willing to accept the guidance of fashion consultants. "Passionate consumption" is a major characteristic of them.

Self-Identity Service of bin Bao seized this point and changed from "selling clothes" to "buying individuality".

Not only is the service, but also in the pmission of the brand concept, the three-dimensional entity store has the innate advantage over the two-dimensional online shop.

The consumption of "bringing in" is another breakthrough in traditional shops.

The core of Bing Bao 4S store is "experience". "Experience" means strong impact and charisma to customers.

The seven wolves' men's living hall has much in common with it, that is, by creating a cultural atmosphere, the customers can expect the lifestyle brought by the brand, and then from the recognized lifestyle to the authorized clothing, which is the so-called added value of the creation of products.

In traditional shops, customers are attracted by Sell, customers are infected with Sight Experience, customers are retained with Self-Identity Service, and Life Style alon is used to create culture.

Can the 4S store of bin Bao drive the pformation of the brand entity shop? Can we reply to the concept upgrading of bin Bao in the face of the impact of the electricity supplier? Let's wait and see.