Chinese Businessmen Are Suffering From "Encirclement And Suppression" In The Busy Season Of Toy Sales In Spain.

According to Spanish media reports, as the Spaniards all have gifts for children on Christmas day, new year's day and January 6th, they are the peak season for toy sales every year at the end of the year.

According to statistics, in this year's

In the Spanish market, toys from China occupy most of the market.

However, competition, market protection and consumer protection are at the end of each year.

Speaking of the depressed situation of toy sales this year, Chinese businessmen introduced that, besides the decline in purchasing power of Spanish people in a serious crisis, they also had great relations with the Spanish side concerned about "encirclement and suppression" of Chinese toys.

Strict inspection starts from autumn.

According to some Chinese businessmen, the nine and October are the stocking period of Christmas goods at the end of the year.

At this time, Chinese businessmen will return to China for a large number of orders, and Spanish customs import containers are starting to grow.

Since September this year, the Spanish customs has increased the quality requirements for toys and strengthened inspections.

A small number of toys imported will be seized or returned if they are careless.

In this case, the loss is very large.

Faced with the thorough investigation of customs, some Chinese importing toys have to change their toys or reduce their imports.

Many Chinese businessmen do not even do toy business because they are afraid of strict quality standards and inspections.

Because of the strict customs, the import varieties and quantities of Chinese toys in Spain this year are much worse than before.

During the interview, a Chinese businessman who ran 100 yuan store in Madrid said that when he went to the wholesale warehouse to purchase goods, there were many kinds of toys available, but this year he obviously felt that there were many varieties.

Some wholesalers told him that as Spain increased its safety and quality standards for toys in August this year, customs and other customs departments also stepped up strict checks and checks. In addition to the depressed economic situation, they could import only a small number of toys that meet the requirements of Spain and EU standards, which are relatively inexpensive.

The reduction in the number of alternative toys will definitely have an impact on the sales performance of the retail market.

The Chinese businessman said that the more varieties of toys, the more children can get the attention and love, and now fewer varieties, especially novelty and unique toys, will definitely affect the sales before the festival.

Compared with previous years, he lost half of his sales in toys.

There are both the impact of the crisis and the variety of goods.

In fact, Spanish law enforcement agencies do not only restrict imports of toys.

In the wholesale and retail market of China, various inspections are also continuous.

Some Chinese wholesalers and retailers said that after entering the November, all kinds of targeted inspections of toys have become very frequent.

According to the introduction, Spain's toy inspection in the domestic market mainly focuses on three aspects: quality standard, product label and safety standard.

The Chinese 100 yuan store was hit by various targeted inspections.

In an interview, a 100 yuan shop owner in Madrid said that those toys without the European Union's CE logo and western language instructions were the focus of daily inspection.

When inspectors enter the store, they often see these signs and instructions. If not, they will be seized and confiscated.

On the contrary, examination of related quality is often not the point.

When the relevant departments receive relevant reports, they will have a purpose to shop, specifically looking for some corresponding toys.

In response, a shopkeeper said that at the beginning of this month, a team of inspectors suddenly came to the shop, specifically looking for masks, and all the masks were searched.

The inspectors said they had received reports that a Chinese Spiderman mask had no air holes on the nose and could easily cause suffocation, so all the masks had been searched.

In this way, not only delayed the sale, but also caused losses in the purchase.

Bombardment of public opinion

During the interview, a Chinese businessman told reporters in a worried manner that he had opened more than 100 yuan stores in Spain. Nowadays, not only the types and quantities of toys sold by Chinese 100 yuan stores are becoming less and less, but Spanish consumers are also increasingly unaccustomed to buying toys at 100 yuan stores.

The Chinese businessman said previous sales of toys could account for about half of the total sales of the 100 yuan store before Christmas.

He sold toys at a scale of up to 1/3 of the business area for toys.

Now, toy sales account for only a small part. Many businesses have no special toy shelves.

The reason is that the impact of the crisis is not very big, but the Spanish are no longer used to the 100 yuan shop to buy toys.

For the reason why Spaniards do not buy toys from 100 yuan shop, many Chinese 100 yuan shopkeepers said the Spanish media and related institutions played an important role in the bombardment of Chinese toys.

The owner of a wholesale warehouse in Madrid said that he was a few large toy wholesalers in the warehouse area, so he paid special attention to the reports on toys in the Spanish media.

After entering this year in December, he noticed that the news of "bad toys in China" and "toys in Chinese 100 yuan stores" frequently appeared in the Spanish media.

What Consumers Association, Greenpeace organization, Spanish Ministry of health and other organizations and organizations have issued the so-called "alarm" successively, saying that China's toys are overweight, Chinese toys are returned to the shelves, and Chinese toys are at risk.

According to his experience, the 11 and December are the stages of the negative news gathering in various media.

These organizations and media focus on belittling toys from Chinese toys and Chinese 100 yuan stores. The purpose is self-evident.

In this case, many Spanish consumers choose to go to big shopping malls to buy toys instead of Chinese 100 yuan stores.

When it comes to the exclusion of toys from the 100 yuan shop, a shopkeeper of a 100 yuan store in Madrid said that compared with the big shopping malls, the toys in the 100 yuan store were much cheaper, but the Spaniards simply did not come.

On the one hand, it may be the Spanish media's propaganda that discourages people. On the other hand, it may also be that the 100 yuan store has left a low grade impression on the people, so the Spaniards may also feel that the toys here are not ready to give gifts.

The shopkeeper said that most of the toys he bought there were South Americans and Hispanics.

As a result, Chinese shopkeepers should also strive to improve their products.

Chinese toys encounter "encirclement and suppression" in the selling season, which makes Chinese businessmen miserable.

Many people say that this is a Chinese businessman in the crisis, let people be blocked up, or gradually lost a major source of income.

And some Chinese businessmen said that in fact, many toys in the Spanish shopping mall were also produced in China, but the grades were higher, and the OEM was pure Spanish.

In order to get rid of the current predicament, Chinese merchants in West China should make more efforts in this area and try to improve the quality and level of their toys.