Evo Customized: The World'S First Mobile Apparel Brand

Just take a few positive and side images with iPAD, the system can calculate your 3D figure and then press a send button to complete volume customization, which can be completed in 1 minutes.

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Recently, a well-known domestic menswear brand, Evo, launched its HDapp software at the time of its opening in Guangzhou's flagship store. This is also the first company in the world to develop custom app for fashion apparel. The application of this technology will bring new high-tech fashion into the traditional clothing industry.

In the IWODE shop, the ground stainless steel ruler, the button smallpox shape, the coil chandelier, the wardrobe with stainless steel ruler, the dressing room button clothes hanger and other design elements that reflect the custom atmosphere can be seen everywhere.

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The introduction of Evo customized HDapp software represents a new force in the apparel customization industry, that is, high-tech fashion customization. It not only subverts the inherent image of the traditional garment customization industry, but also changes people's unattainable impression of advanced customization, making customization easy to pick up and full of fun, and everyone can easily have fashionable and decent customized clothing.

This will definitely affect the whole garment customization industry and bring about an innovative way of life in the future.

Evo men's wear CEO and founder

In fact, this is the second IT revolution of Evo in volume customization industry.

At the beginning of Evo's founding, the evo entrepreneurial team developed an epoch-making "IWODEMTMSYS (shop God system") in the spirit of customizing "standardization" so that the general public could enjoy the goal of personalized customization.

This is a revolutionary standardized management system, the first time to ERP, entity chain stores and online.

This system has several major functions: daily management, including order processing, knowledge classification, pforming the tailoring knowledge in garment industry into standardized knowledge, and intellectualized information system, obtaining the actual consumers' shopping habits and trends with data analysis, instead of the fashion trend that needs to be obtained through market research before.

A shirt, Evo decomposes it into several parts, such as neckline, sleeve, rear swing and so on. According to the trend of the trend, different styles are introduced in each part for consumers to choose.

Consumers can combine according to their own preferences to achieve a limited degree of customization.

Subsequently, "IWODEMTMSYS" will provide each part of the specific size, specifications and materials in detail to suppliers.

After receiving the order, the supplier will make the standardized production according to the order and use the corresponding raw materials, and finally assemble the corresponding products according to the customer information stored by the computer.

This system not only lets Evo store a large number of customer data, so that customers can customize their services in any store, and get the same service and information.

And this system shortens the whole time of customization. Generally, a custom clothing company customize a shirt for at least three weeks, but consumers can make a shirt in Evo within a week.

It is precisely by virtue of "IWODEMTMSYS" that Evo has made a debut in the volume customization industry, and has opened dozens of stores nationwide in 3 years, and the sales volume has doubled.

"IWODEMTMSYS" allows volume customization to become "standardized" so that ordinary people can also accept the price and time of volume customization.

The introduction of Evo customized HDAPP software has made customization more fashionable and personalized on the basis of standardization.

It subverts the traditional process of tailoring and letting customers experience through the model clothes. Instead, it completely adopts digitalization. Only a IPAD can easily participate in the whole process of volume customization, making volume customization itself become a fashionable and individualized way of life, and a little change can achieve greater value.

He Guanbin said.

At the scene, customers who come to experience are in an endless stream. Unlike ordinary photos, customized software displays scales on the screen, allowing consumers to better refer to the dimensions.

With the assistance of the salesperson, the customer will take the photo automatically, and the system will automatically calculate the size. Then the customer can directly select the fabric, style and so on on IPAD. After the selection, the IPAD will show the synthetic effect diagram so that the customer can see the overall three-dimensional effect.

"A bit like a more precise dress game, completely subverting my past experience of tailoring, I could only see the sample when I used to measure it well, but it can't be seen intuitively when I want to make some changes in style, but now I can see a suit of different collars and fabrics will show different styles, all of which are just a little bit too convenient," Mr. Zhang, who is experiencing, said with great excitement.

Evo's consumer groups are mainly middle-aged and high level white-collar workers, who are mainly at the age of 25~35, pursuing fashion, personality and quality of life. They are the guide of fashion trends.

Under their guidance, they can achieve customization by claping hands, and have become a way of life that shows individuality and shows fashion.

All this is the change brought by IT high technology.

It is understood that with the help of Evo customized HDAPP software