XTEP: Create An Olympic Strong Star Lineup

On December 18th -20, XTEP, the famous local sports brand, invested tens of millions, and invited 5 popular stars such as Nicholas Tse, Willber Pan, Cai Yilin and TWINS to build XTEP Olympic publicity blockbuster in Shanghai.

This is the most luxurious advertising lineage born in the entertainment industry after the Pepsi Cola all star family.

In the shooting gap, XTEP (China) Co., Ltd. chairman Ding Shuibo also officially released the latest XTEP brand upgrade plan - let sports be different.

Continuing the differentiated brand concept conveyed by "non general feeling", "let sports be different" emphasizes XTEP's brand building and understanding in sports.

Ding Shuibo said that this full invitation to the five stars endorsement is to highlight XTEP's fashion movement concept and emphasize entertainment in the field of sports products, which emphasizes the competitive spirit.

Tens of millions of XTEP spent tens of millions of XTEP to create a strong and rebellious star Nicholas Tse. She is kind of like TWINS of a girl next door, a sunny hip-hop little king Willber Pan, and Cai Yilin with increasingly varied styles. These 5 stars almost interpret XTEP's different sports concepts.

"Each of them can represent a group of customers of XTEP products."

Ding Shuibo said, "XTEP has always emphasized experiential sports and sports attitude that is not consumed by sports."

In 2001, XTEP founded its brand and invited Nicholas Tse to endorse it. Thanks to the "XTEP, a non general feeling" represented by Xie Tian Wang, it quickly changed to the north and south of the river.

This is also the first brand of sporting goods for entertainment in China.

This is the beginning of XTEP's fashion campaign.

In 2002, XTEP signed the TWINS combination to strengthen the promotion of sportswear.

This time, XTEP signed another two Willber Pan and Cai Yilin's first line stars to form the XTEP family's all star lineup.

Ding Shuibo disclosed that the signing amount is indeed low, which can be regarded as sky high price.

But the important thing is not numbers, but the 5 stars will create greater value for XTEP.

I believe that during the Olympic Games next year, XTEP will play a bigger role in the market competition.

Compared with all other sports brands, fashion upgrading from "non general sense" to "let sports be different", XTEP pays attention to the fashion experience and emphasizes the relaxed and pleasant feelings brought by sports.

While traditional sports brands still focus on the status of orthodox "Sports" aimed at winning and losing competitions, XTEP has turned its attention to a new generation of young people and their favorite pop stars.

XTEP has always advocated the fashion spirit of "playing sports instead of sports."

The rule of entertainment stars instead of sports stars embodies the pioneering feeling of "different" sports.

When selecting these stars, XTEP (China) is also consistent with its own brand strategy.

The unique brand concept of "XTEP" coincided with the unique sunshine health characteristics of these stars.

And this opportunity to take advantage of the "Olympic publicity and promotion", XTEP finally has the ability to integrate them together: the five stars gather in Shanghai.

From the past group of stars endorsement to the recent gathering of Shanghai City, XTEP (China) has also completed the "non general feeling" to "campaign to make life different" brand upgrading plan, officially surpassed the sports brand "competitive" subjective feelings, really has the modern fashion color.

Emphasizing experiential sports and advocating unfettered sports culture, XTEP is a steady and independent fashion.