2011 List Of Clothing Brand Sales Data

Men's suits and men's shirts are the top brands.

Youngor

Data: 1~10 month, 10 before the men's suit and the men's shirt Market

Behind: behind YOUNGOR's position, from the boss Li Rucheng's introverted character.

He often said he was a farmer.

In the evening, he basically doesn't eat with his guests. He eats a little Ningbo food with his daughter and wife and drinks a little porridge.

This character is also reflected in the brand he founded.

YOUNGOR produces and sells itself, positioning high-end, emphasizing "quantity", does not intend to do top brands, in order to control marketing channels.

YOUNGOR has vigorously developed proprietary stores and has been developing to the county level market.

Advertising is basically put in CCTV, supplemented by a large number of outdoor advertising, Li Cheng Cheng said, this is the combination of "air deterrence" and "ground troops", he must firmly control the whole.

At present, YOUNGOR is the largest enterprise in China's men's clothing enterprises with the largest proportion of self owned stores, ranking the leading position in the industry for 11 consecutive years.

YOUNGOR's 80% sales come from proprietary stores. Only 10% of the sales are achieved by 422 franchised stores. The remaining 10% depend on enterprise group buying.

The huge proprietary store system enables YOUNGOR to collect market information more timely, faster and more effectively than other brands, and timely pmit these information to the relevant links of the industrial chain, so as to improve efficiency instead of holding the attitude of "sweeping snow before each door". This improves YOUNGOR's rapid response capability and improves its supply capability.

Top brand of women's wear

ONLY, VERO MODA

Data: 1~10 months, the women's wear market continued the trend of low brand concentration, and the top 10 brands had less than 40% of the total market share.

Among them, the ranking of ONLY and VERO MODA is very similar, but the leading edge is obvious, two.

Behind: the success of ONLY and VERO MODA is ultimately the success of strategy.

The clothing brand level abroad is corresponding to the overseas Pyramid type consumer structure as a whole, while China's consumer structure shows a dumbbell shaped feature over the years, and the middle end consumers are hard to become the main force. Therefore, when foreign clothing brands enter China, there will be some "dislocation" in the positioning of consumers.

China's rapidly growing affluent people make foreign high-end clothing brands and even luxury brands not to be sold in China. The mass fashion clothing brands originally belonging to the low-end market may be embarrassed because of poor sales and become embarrassed by small brands. This situation has made the fast fashion brands such as Zara and H&M in Europe and the United States have been unable to make the decision to enter the Chinese market.

But the clothing business from Denmark has been shown in the Chinese market no less than any Chinese enterprise's understanding and adaptability to the local market.

After carefully analyzing and analyzing the consumers in China's clothing market, the changes in the market orientation and management strategy initially changed into China, and redefined their target consumers.

Most of the people in China will be targeted at young people between the ages of 20 and 30. They may come from a few large cities like Beijing and Shanghai, or from two or three line cities or even county towns. They have certain purchasing power. They pursue fashion but do not have strong identification ability.

The mass leisure brands from Hongkong and Baleno, such as the United States and the United States, have already been unable to meet their requirements. The international first-line brands are too expensive to be expected to reach the two level.

I believe that this part of the market can capture the largest number of Chinese public fashion consumers combined with the total number and consumption capacity.

The strategy is clear not only in the customer group analysis, but also in the Chinese market, making a localized pformation in the design style, channel strategy and promotion mode.

But this year, the act of collecting the right of agency has really hurt the hearts of distributors who had been the best sellers in the world.

Bestowing this brand on the brand marketing co-ordination of the foreign monks, at the same time, how to balance the two words of affection, I am afraid that the general manager, Dan Fei think carefully.

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Top brands of women's underwear

Adore

Data: 1~10 months, lingerie continued the trend of high brand concentration.

Among them, the domestic brand love has always maintained the leading edge, ranking more than Manifen, Ann Li Fang, Ttiumph, ancient and modern, Wacoal, Ordifen, Sang Fulan, Ting Mei and Yves.

Behind: underwear market is a battlefield without smoke, and the brand concentration is high.

Manifen, Ann Li Fang, Ttiumph, ancient and modern, Wacoal, Ordifen, Sang Fulan, Ting Mei and Yves are familiar with each other, but admiration can stand out from the crowd by virtue of the excellent multi brand strategy.

So far, no underwear brand has so many brands and product lines: Aimer women, Aimer men, love kids (Aimer kids), Aimer body, love beauty (IMI s), Lanka (LA CLOVER), beloved, (swimmers), swimsuit, overseas high-end brand collection stores, and personalized underwear and dress custom Studios.

The multi brand strategy promoted the brand image of adoration. In the past 2010, it realized sales of 2 billion yuan, an increase of 35% over the same period last year.

Admiration is good at subdividing the market according to the level of consumer purchase and level. LA CLOVER aims at high-end consumer groups. Aimer aims at more mature high-end consumer groups, IMI 's is targeted at relatively young consumers, ShineLove is targeted at online consumer groups.

In addition, according to the characteristics of different groups, brand identification systems, counters image and product design style are very different.

For example, the real high-end luxury goods will not spread widely, it is a small group.

The most high-end shopping malls such as Guang Tian, Seth and other brands are also consciously separated from other brands, reflecting their high-end features. However, Aimer, IMI 's and other brands adopt some relatively popular channels such as store terminal advertising, building advertising, magazine advertising and content cooperation, taxi advertising and airport advertising. IMI' s brand will often organize some campus activities, and do some timely release and cooperation for young people's favorite TV programs, such as the cooperation with Guangxi satellite TV, "Ai Ai China underwear model competition", which has achieved good communication effect among young people; and for Shine Love, the brand promotion for online shopping consumers adopts micro-blog network marketing, viral marketing and other network media promotion methods. Therefore, LA CLOVER is generally stationed in Lufthansa and new.

Top brand of children's wear

Barbara, ADIDAS, NIKE

Data: 1~10 months, Barbara, Adidas (Adidas) and Nike (Nike) present a tripartite confrontation situation.

Ann, Parker lane, water boy, dress and love, Li Ying Fang, Snoopy and little pig banner followed closely.

Behind: the competition in the domestic children's wear market has always been an unusual incentive.

Before NIKE, Adidas and other international brands have not yet entered the Chinese children's clothing market, domestic brands have a large share of the market. Since foreign brands have hit the domestic market, the competition environment has become more intense, and foreign brands have pushed the momentum of domestic brands.

In particular, the children's clothing brands derived from international brands have their mature market operation experience and strong resources as support. Parents have a higher degree of recognition and more familiarity with such children's clothing brands.

Not only that, there is a serious polarization in the domestic children's wear brands, which is often referred to as dumbbell shaped competition.

One is that foreign brands occupy a large number of high-end domestic children's wear brand market resources, the other is domestic enterprises with low value-added products to fill the domestic children's clothing brand mass market, the domestic children's wear brand voice is very weak, and expect the emergence of strong brands.

Balabbara, as an excellent example of the brand of children's clothing in China, is the brand of children's clothing created by Semir group in Hongkong in 2002. Taking the casual children's clothing as the breakthrough point and taking the "high starting point, high grade and low price" as the management and development strategy, it successfully proved to the world that children's clothing can also make a big undertaking, and also led many enterprises to start the Nuggets children's clothing market. Only in balabbara's hometown Zhejiang, the beverage giant Wahaha introduced Wahaha children's clothing, the American ME&CITY's big push Kids series, the leather shoes giant Kangnai launched the three point water children's clothing, the leisure wear brand, and the founder of the tree.

In the national clothing market, there are numerous cases of adult shoe and clothing enterprises involved in children's wear market.

The reason is that in addition to the huge upward potential of children's clothing market, attracting a number of enterprises to follow the lead, Semir's involvement in children's clothing seems to play a role as a weathervane.

Top brands of trousers

Joeone

Data: 1~10 months, nine Mu Wang occupies the top spot in the market share with absolute superiority, leading significantly, far beyond tiger, Maya, Bestn, Rankine, Li Dan, bu Yun, playboy, pun and Heng Yuan Xiang.

Behind: behind the nine shepherd king who grew up by trousers is Lin Congying, the chairman of the nine herd king Limited by Share Ltd. He is the idol of many Chinese entrepreneurs or successors in Fujian style clothing, and he has put men's trousers on top of the list.

In 1995, Lin Congying met a noble man and is grateful.

At a party, Lin Congying saw that his trousers were very distinctive and detailed.

It turned out that the fabric of this trousers was called "heavy yarns", a new breed just developed by Taiwan funded enterprises. Lin Ying Ying was very interested in it. If he applied this new material to his trousers, he would certainly start a boom.

So he took the sole agency of the heavy yarns in the country.

It seems that everything is in order, and in only 1 years, the sales volume of nine Mu Wang has exceeded 100 million yuan.

"Trousers are our talents and our keys to extend and open other fields."

In the framework of Lin Congying's development, nine herdmen have gone through the world with men's trousers, but the top-notch single products can't meet the long-term development of enterprises, and can not adapt to the white hot competition of brand clothing. "Let alone our casual men's wear products and jackets have ranked the top in the national sales volume for several years."

In recent years, the main body of development has changed from trousers to men's clothing. Even so, Lin Congying still prefers male trousers for Jomoo.

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Top brand of sportswear

ADIDAS, NIKE

Data: 1~10 months, the top 10 brands in sportswear market are more than 3/4, of which Adidas (Adidas) and NIKE (Nike) two foreign brands continue to lead the market with a large advantage, far exceeding KAPPA, Lining, NIKE360, Jordan, Anta, Puma, JACK&JONES and 361 degrees.

Behind: as we all know, in the field of sportswear, the dominance of Adidas and NIKE can be shaken, like KFC and McDonald's in the fast food field.

People are interested in who follows closely. When "KAPPA" has not yet appeared, it is taken for granted that it is Lining brand.

But in recent years, KAPPA's foreign forces have been left alone, making this question.

The intricate source of KAPPA and Lining's brand is also emerging.

Behind the KAPPA is Chen Yihong, and behind the Lining brand is Lining himself, because the difference of leader's temperament makes the difference between the two brands in positioning and business philosophy.

In terms of product definition, KAPPA is trendy and Lining is heavy.

In terms of business philosophy, KAPPA has to be a fashion sport Kingdom, and Lining wants to be a sports brand industry.

In 1990, they met and Lining, who loved gymnastics, lit the torch of the Asian Games, which made Lining brand known to consumers.

Just after that year, Chen Yihong, who was adventurous, joined Li Ning Co and was responsible for creating the footwear department and then became general manager of Li Ning Co.

Ten years itch.

In 2000, Li Ning Co encountered bottlenecks in its development.

The goal of selling 1 billion yuan in 1997 has not been achieved after 3 years of efforts.

Chen Yihong likes to drive in the dark at night. He also likes commercial adventures and challenging jobs. He works hard in his work and uses his own experience to solve problems unexpectedly.

But this is not the practice of a Brand Company.

Obviously, what Lining needs is a more powerful system and a more reasonable process to push Lining forward to the international brand and to cross the threshold of 1 billion yuan.

Lining said to Chen Yihong, "you need to find an assistant."

Chen Yihong understood Lining's meaning. He came to Lining's request for an assistant to take over, Zhang Zhiyong.

Shortly afterwards, Lining asked Chen Yihong to set up and manage the KAPPA brand that had just obtained the agency power, and gave Chen Yihong 20% of the shares.

In 2004, before the listing of Li Ning Co, the KAPPA business was divestiture. Chen Yihong bought the remaining 80% of Li Ning Co's shares and soon withdrew from Li Ning Co.

After Lining and Chen Yihong split up, the two men took what they needed.

Chen Yihong was rewarded by adventurers.

Lining accelerated the establishment of the modern management system of enterprises, and the professional managers from the big international enterprises were airborne Li Ning Co.

Lining got a more powerful Brand Company.

Top brand of jeans

Levi 's, LEE

Data: 1~10 months, the top two brands of jeans are foreign brands LEE and Levi 's. Among them, Levi' s has more comparative advantages. Texwood, Wei Peng, Burton, JACK&JONES, bullion Teng, flag king, Zeng Zhi and Pierre Cardin follow closely.

Behind: in the field of digital communications, Steve Jobs changed the world with Apple phone.

In the field of clothing, Levy Strauss used jeans to change the world.

There is no name in the list of world famous designers, but none of the designers of the costume design can spread all over the world like Levy Strauss's jeans.

In 1890, Livy launched the most classical Livy 501 series. Until today, it is still the product of Livy's fist. How many times Livy has relied on it to bring back to life.

Livy used a very special way to express the characteristics of the 501 series of products. Until today, the advertisement is still excellent.

There is no superfluous introduction. There is only one big sandbag hanging in the air for practice boxing. At first glance, you really don't know what it will be like between jeans and jeans.

It goes without saying that the boxing sandbag is a beaten object. It must be tested with great strength before it can stand tall and upright.

But this sandbag is special, it has a red label on the right side, and this tag was originally used to make its brand logo on the side of Livy jeans' buttocks pocket. The last strong and powerful advertising slogan uncovered the mystery: "Livy 501 is born to resist grinding."

This advertisement fully shows the quality of Livy jeans, just like this sandboxing bag, which allows you to torture, beat, wear, and wear with the same quality.

In 1902, when Livy died, he was most sorry that jeans were not popularized and accepted by all.

However, his next generation inherited his dedication and innovation spirit, continued to launch Livy 517, 412 and 527 models, and used excellent advertisement to push Vivtorinox's overalls to the whole world through the Hollywood movie stars and western cowboy films.

For today's new human beings, when others wear "Lee" or "Apple card", he must wear "Li Vivtorinox"; if everyone else wears "Lee Vivtorinox", he must wear "501".

T-Shirt Top Brand

JACK&JONES, Goldlion, Montagut

Data: 1~10 months, the top 10 brands of T-shirts, the market share is less than 5%, the gap between the various fashion brands is very small, and the market competition is fierce.

JACK&JONES, Goldlion and Montagut are in the top position.

Playboys, Satchi, boss, Jin Huli, nine herdmen, Zegna and Sabatini followed.

Behind: compared to other products, the overall brand concentration of clothing market is at a relatively low level, while in the clothing market, the brand concentration of T-shirts is lower, and the leading edge of the top brand is not obvious, that is to say, there is no brand leading the market.

If the added value of products is not high, the cost of labor is rising and the price of raw materials can be called the reason, then other categories of clothing will also face similar problems.

So what is the key to making the T-shirt market competitive and no one seeking embarrassment? There is no answer yet, but we can explore the story of the United States in the birthplace of T-shirt.

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Jason Sadler, 26, originally worked in marketing. After he lost his job, he founded an advertising agency called "I wear your T-shirt".

Customers only need to print their advertisements on T-shirts, and they will wear T-shirts to wander around New York to act as the mobile billboards of the company.

Not only that, Sadler would take photos everywhere he went, and then spread these photos through his blog, micro blog, video website and so on.

Compared with China, the United States undoubtedly plays a more diverse role in the media function of T-shirts than the origin of T-shirt culture.

Three feet of cloth also became the base of thought, and became the place where opinions were expressed.

The rise of "cloth media" is a typical product of self amusing in the consumption era: dressing is not only a shelter from wind and rain, but also a "show". It is an expression of ideas or attitudes.

Therefore, compared to the famous brand T-shirts, graffiti T-shirts seem to be more popular. They can express opinions, describe news phenomena and flaunt their personalities.

This also gives T-shirt enterprises Inspiration: how to find a balance between product quality and T-shirt ideas.

Top brand of woolen sweater

Ordos Austria group, Heng Yuanxiang

Data: 1~10 months, Ordos Austria group and Heng Yuan Xiang took turns to take the lead in the woollen sweater market. Compared with the brands ranked behind, the advantage is obvious, far beyond Herman, Goldlion, Harutake, Bi, Tianshan, Lu Wang, weir Fei and Kai Kai.

Behind: sweater brand Ordos and Heng Yuan Xiang's hot sales benefit from people's pursuit of high quality life, as well as woolen sweater mixed up, difficult to distinguish the authenticity of the dilemma, so people are more trusting.

Heng Yuan Xiang is an old brand in the woolen sweater market and has a loyal customer group.

The Ordos Austria group's victory is to rely on Erdos for many years accumulated deep brand management resources, as well as precise high-end positioning.

Ordos Austrian wool sweater pays more attention to the pmission of ideas, brings people's mature concept of clothing and life, disdains the display of the price of clothing, reveals the individual personality charm with natural clothing, expresses itself in a leisurely manner, makes clothes and people complement each other, achieves the highest realm of dressing beauty, and diversified design styles bring the comfort of sweaters to the extreme.

It emphasizes the different styles of wearing on different occasions. The design is embodied in the style, the change of yarn organization, or the means of reprocessing and decorating.

The use of jacquard patterns, hot drills, metal zippers and buttons creates femininity, elegance and masculinity.

In addition, Ordos Austrian Group has constantly created wool design trends in jacquard design, virtual design, hot stamping, crystal, fur and other decorative designs, which has received wide attention and recognition from the industry and the market.

In terms of brand culture and communication, Olympic group advocates sustainable development mode of production, advocating natural, green and comfortable brand culture and dissemination.

In recent years, Heng Yuan Xiang has constantly added fashion elements to the brand. The success of Erdos Ordos group, the main brand of Erdos, may give some inspiration to Heng Yuan Xiang's multi brand development.

Data: 1~10 months, the brand concentration of woolen sweater market is high, and the top 10 brands account for over 50%.

Erdos occupies the first place, far beyond Jen Bei, Lu Wang, Montagut, leather dog, MI Huang, Pierre Cardin, Goldlion, Heng Yuan Xiang and Paro.

Behind: just commented on the woolen sweater, and how did it come to the cashmere sweater? Is there any difference between them? It is estimated that this is the confusion of most young readers.

First of all, this is a puzzle: cashmere is different from wool, wool grows on sheep and cashmere grows on goats.

Generally speaking, cashmere only refers to cashmere.

Cashmere production is extremely limited. A cashmere goat produces no fluffy (except after impurities) per year, 50 grams ~80 grams, the average 5 goat's velvet is enough to make an ordinary cashmere sweater.

The world's cashmere goats mainly grow in the cold, semi desert areas of North China, Mongolia, Iran and Afghanistan.

Cashmere production around the world is only about ten thousand tons, so Europe and the United States called cashmere as "fiber diamond", and Japan called it "soft gold".

In addition, because cashmere fiber is shorter and finer than fine wool, it is usually spun into 80~120 fine wool yarn, so its fabrics are especially soft, with good warmth retention and elasticity, which makes people feel very comfortable.

This is why a woolen sweater is hundreds of dollars, and a cashmere sweater is often thousands of dollars.

Next, I would like to talk about why Ordos can become the leading brand of cashmere sweater sales.

We must start with cashmere. Cashmere is China's national treasure.

About 70% of the goats in the world are produced in China. Among them, the quality of cashmere in China accounts for more than 90% of the world's output, while half of China's best cashmere comes from Inner Mongolia. Half of Inner Mongolia's best cashmere comes from the Ordos Plateau.

First class raw materials, first-class staff, first-class technology, so that Ordos made a first-class product, selling the world.

In addition, in October 1989 ~1990, March, Wang Linxiang, the leader of Ordos group, produced a $370 thousand daily advertising campaign at CCTV prime time.

This has become the first appearance of Chinese fashion brands in CCTV, and has also pushed the brand of Erdos to thousands of households.

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Top brands of thermal underwear

Silk bird and three guns

Data: 1~10 months, the birds and the three guns integrated market ranking is not equal, love, small nurses, warm, Pierre Cardin, good and cool, Bosideng, Yu Zhaolin and colorful followed.

Behind: the rating of thermal underwear brand, can not be divorced from the thermal underwear market.

The whole market has experienced fierce competition, rapid growth and stagflation.

Since the end of last century, thermal underwear has entered the Chinese market for 10 years.

Over the past 10 years, China's thermal underwear market has gradually changed from being the only one in the market to competing with others. So far, dozens of brands have shared the market. The development of a single brand must break through.

Because the mall has no interest in the thermal underwear with a price drop to around 100 yuan, and it can not contribute to the profit of the shopping mall. And the practice of the spring and summer withdrawal from the cabinet and the autumn and winter counters also affect the overall planning of the shopping mall, and the national withdrawal of the voice is four.

How to get out of the mire of thermal underwear? First of all, it is not the manufacturer but the distributor that first considers the problem. Dealers are the first to feel the cold winter of the thermal underwear market, and many manufacturers begin to pform themselves when the manufacturers fail to respond positively.

The official website has become a shopping website; the top is ready to open a 500 square meter shop in Jiangsu, and set up an underwear business mode. The door is hung with "healthy body spun" several big words, no matter what brand, as long as the environmental protection underwear can be sold inside; the North polar fabric has begun to authorize the brand to carry out a full range of clothing products operation; apart from retaining some traditional channels, Ting Mei has increased its investment in TV shopping and Internet sales; Heng Yuan Xiang has put down the noble value and has made rapid progress into the national circulation market; three guns have gone all the way to go to the countryside and enter the countryside to enter the supermarket and convenience store; and the red bean has displayed its own brand full range products in the form of home life hall. When manufacturers realized this, they began to think about the pformation of marketing channels. In 2009, duo launched its own e-commerce marketing, its own business.

In the case of winning less and less interest in single products, the only way to support the healthy development of enterprises is only 32 ways: to return to the regional market for self-protection, such as birds, bronze cattle, or large-scale intensive farming, such as three guns, good and cool, A&B, or keep the image of the high end unchanged, but the brand is completely pformed, such as cat people.

Top brands of cotton jersey trousers

Three gun

Data: 1~10 months, three shots leading edge obvious, occupy the top, good and cool, A&B, cat, Pierre Cardin, bronze bull, Shu Ya, Heng Yuan Xiang, Goldlion and Playboy then.

Behind: the traditional underwear started earlier, mainly refers to vests, shorts and cotton jersey trousers.

Traditional cotton jersey trousers are just like daily necessities, which are indispensable to domestic consumers.

Annual sales of knitted underwear in large retail enterprises account for more than 15% of the total sales of clothing, and cotton sweater trousers are a large part of it.

From the price point of view, the production cost of cotton sweater trousers is relatively low, many small manufacturers are also producing, and the strength can not compete with the well-known manufacturers, mainly by their low price to compete for the market.

From the perspective of its sales channels, famous brands are mainly sold in large shopping malls, while small manufacturers can only survive in supermarkets and wholesale markets.

Judging from the quality sampling results, the product qualification rate of shopping malls is significantly higher than that of other distribution channels, especially the well-known brands with quality assurance.

At present, the quality inspection of cotton sweater and trousers is mainly related to formaldehyde and human body health and safety, as well as fiber content and pH value.

So consumers prefer buying brand products.

Three guns are the old brands of cotton sweater trousers. Besides the old brands, there are also bronze cattle, good and cool, low price. Later, there are some high-end brands, such as cat people, Shu Ya, Palando and so on. The price of these products is high, but the fashionable, beautiful, light and compact design is very popular with young consumers.

The sale of traditional underwear market has been relatively stable. The market price of such products has changed little, and the unit price has remained stable basically.

But the prospect of cotton sweater trousers is worrying.

As global warming and pportation patterns change, young people will abandon cotton sweater trousers and cotton jersey trousers for the winter.

Top brands of leather garments

Chuang-tzu

Data: compared with other brands, the competition among brands in the leather clothing market is obviously greater than that of other commodities. In the first 10 brands of 1~10, except for the top 5% Chuang-tzu market share, the other brands should be larger, red spider, Kaiser, Ma, Jing Bao, Milan, white collar, KC fur and beast king all below 5%.

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Behind: the sale of leather goods in the Chinese market is quite special. The products originally belonging to fashion are operated in the Chinese market according to the functional clothing mode. From the early snow leopard to many leather clothing enterprises today, leather products are operated as an independent single product.

Objectively speaking, the domestic production enterprises and brand enterprises are more. Apart from the independent operation of self created brands, more enterprises are making OEM products for domestic or foreign brands. The main reason for Chuang-tzu's success is that the overall design style is strong.

Chuang-tzu's fur clothing, which is emerging from the new design, is from the original dignified and practical to the current gorgeous fashion. From the beginning of simplicity and richness to the freshness and elegance of the present, people can always taste the refreshing changes and the cultural atmosphere of Chuang-tzu's products, and can see Chuang-tzu's walking in the front of fashion.

Chuang-tzu's victory also shows that the fashion of leather will be recognized by the market.

Leather clothing is a gold mine. Behind him is a huge leather clothing market.

There is no doubt that fur clothing has a strong position in the autumn and winter and a super strong gas field. No single product can have two outbreaks in a season like this.

Early listing in the early autumn and early winter was robbed early, and the second wave of early winter was overshadowed.

Whoever takes the lead in occupying the heights of the market will get the right to speak.

At present, the highland is the selling channel.

Therefore, when the Haining Leather City, which is the center of China's leather goods development, is in the five phase of the leather brand life hall, Chuang-tzu, the leader of Beijing industry and Trade Co., will go to the market.

Down jacket top brand

Bosideng

Data: 1~10 months, the top 10 brands in the overall market share of feather and down clothing are relatively high, with Bosideng taking the lead. The leading edge is obvious. It is far ahead of Xue Zhong Fei, duck, Yalu, KangBo, temple, Jie, Sharon, Bing Jie and Yu Yu.

Behind: mention Bosideng will have to mention his founder Gao Dekang.

Gao Dekang spent more than 30 years finishing the first strong brand of China's down jacket, and also pformed himself from a small tailor in a village to a chairman of the board of directors of a listed company with over $10 billion worth of money.

It can be said that Gao Dekang's legend created the legend of Bosideng.

In the pformation of China's economic growth mode, Bosideng is also faced with the test of industrial upgrading and pformation as other private enterprises.

The road of reform was twists and turns. From the emergence of the company's prototype in 1975 to Boston's departure from the collective business status in 1997, it actively moved to Hualian holdings, a state-owned listed company, until 2004 until it completely pformed itself into a private enterprise.

In this process, the path of development and evolution not only reflects the growth track of private enterprises under complex capital ecology, but also shows the ingenious charm of Gao Dekang in the relationship between government and enterprises.

Bosideng bought Jiangsu Bosideng Garments Co., Ltd. in May 2009 for about 650 million yuan to enter the field of men's wear.

In fact, since Bosteng's pition to the brand strategy of the four seasons fashion products, overseas investment banks have been quite positive. Goldman Sachs reported in April 2010 that Bosteng men's business will expand to the sales scale of Lining brand in the next 2~3 years.

For Gao de Kang, who has been in the garment industry for many years, how to pform the powerful brand potential energy of Bosideng down garment into the brand kinetic energy of every garment subdivision and thus blossom everywhere is a new challenge.