Tian Jianhua: Behind The Scenes To Build An International Brand

In Shaoxing County, pay attention to brand There are many businesses, but like " Yi Nan "This does not create many brands. "Sha shark home textiles", "Yi men real estate", "Yi men printing and dyeing"... Every project in the enterprise is a brand that is loud and sound. Those who build these brands are Tian Jianhua, the head of Yi men.

Zhejiang Yi men under the jurisdiction of Zhejiang Yi men printing and dyeing Co., Ltd., Shaoxing Fengyi textile printing and dyeing Co., Ltd., Zhejiang shark Home Textile Co., Ltd., Zhejiang Yi men Real Estate Co., Ltd. and many other enterprises, under the leadership of chairman Tian Jianhua, after many years of arduous pioneering work, adhering to the sustained and steady development concept, gradually formed a large enterprise group mainly composed of printing and dyeing home textiles and real estate investment. The company has fixed assets of 1 billion 350 million yuan and more than 2000 employees. In 2010, industrial sales were more than 600 million yuan, self export amounted to US $30 million, and more than 3100 yuan was paid.

In July 1991, Tian Jianhua graduated from Zhejiang University of Finance and Economics, gave up his superior opportunity to work in the government department and entered Shaoxing Hangzhou Shao joint printing factory. Because of excellent management and outstanding performance, he was promoted to Director in 1992, and thus began his road of development.

Quality is the foundation of enterprise development and Tian Jianhua's deep understanding of work practice. Therefore, he went to the front line of production, and worked with employees to get up early and do things in a dark way, looking for reasons, and finding the root of the problem. In the past month, he lost ten kilograms of weight, and his work was rewarded. Tian Jianhua's efforts had been rewarded, and the quality of products had taken a qualitative leap. The enterprise has been unanimously recognized by customers, and the volume of business has been continuous. Due to good business and quality assurance, enterprises have gone to a more benign position. loop The road of economic benefits has been turning over in recent years, which makes Tian Jianhua even realize that as long as we work hard, we will gain something if we have confidence.

After stepping out of the first step of success, Tian Jianhua turned his attention to internal management. He adjusted the internal management mechanism, saved production costs, reduced production consumption, and made the internal management of enterprises implemented at a level and orderly.

Technology is the primary productive force, and "technology is the soul and innovation is the foundation". It is also the development tenet Tian Jianhua has always adhered to. In 1999, taking into account the obsolescence of equipment and the upgrading of product varieties, Tian Jianhua, after extensive market research, aimed at the domestic and international markets, and invested in all aspects of technical transformation. He imported cotton and T/C printing lines from Japan, Korea and Austria, so that the company went to a new level. At the same time, we should pay attention to the introduction of science and technology, work closely with the tertiary institutions, and jointly develop new products, so that the annual dyeing and printing capacity of the enterprises can reach more than 150 million meters, and more than 70% of their products are exported to dozens of countries such as Europe, America, the Middle East, Southeast Asia and so on. Enterprises have also been selected as "key enterprises in provinces, cities and counties", "advanced units for export earning foreign exchange", "Shaoxing County Economic 100 tiger enterprises", "Zhejiang quality trustworthy products", "AAA level credit enterprises" and "advanced tax paying enterprises". In 2002, the enterprise passed the demonstration of ISO14001 environment system and the demonstration of ISO9000 quality system, and was recognized as Zhejiang province. Spin Dyeing and dyeing green dyeing and finishing excellent enterprise, Shaoxing County top fifty enterprises.

In order to further develop and continue to make strong printing and dyeing industry, in June 2002, President Tian Jianhua decided to build a new Zhejiang Yi men printing and dyeing Co., Ltd. in kbei Industrial Park. The project invested 560 million yuan, especially the wide width printing and pad dyeing line, all imported advanced equipment, specializing in the production of high-grade fabrics such as cotton and linen. The annual dyeing and printing capacity is 280 million meters.

The development of enterprises, how to grasp the new development opportunities and seek new development platforms is a major choice faced by business operators. Combined with its own advantages, chairman Tian Jianhua made decisive decisions and joined forces with Hongkong shark international group to set up Zhejiang shark Home Textiles Co., Ltd., to introduce the "shark" brand in the domestic operation in an all-round way, and enter the high-end market of home textiles. The establishment and operation of Saland home textiles is a response to the industrial upgrading and brand building of the county Party committee and county government. It is the actual action of chairman Tian Jianhua to extend the industrial chain of Shaoxing textile industry and increase the added value, and do the work of textile big brand construction. "Shark brand" has successfully taken the first step through over three years of operation. It has provided a good reference for many textile enterprises in Shaoxing County, and has raised confidence for the future of textile industry.

Tian Jianhua has always said: enterprises do well, not their own, but should be social. Not only did he say this, but he did it in practical action.