Internal Mining Potential Growth Potential Emerging Markets Become Export Enterprises To Open Up New Positions In The Market.

Speaking of this year's September Vietnam Hu Zhiming international building materials and home products exhibition, Chen Xiaolian, director general of Foshan mintian Ceramics Technology Co., Ltd., is also excited. "At the exhibition, our products are sold out, and the price is several times higher than that in China. ASEAN's market potential is enormous.

Wu Yulin, general manager of Foshan Kay West Lighting Co., Ltd. said that compared with developed countries, Chinese products are easier to build brands in emerging markets, occupy larger market share, and also balance the risks of European and American markets. Next year, the company will attend the lighting exhibition in Russia and Hongkong and make extensive contacts with emerging market merchants.

According to statistics of Guangdong provincial foreign trade and Economic Cooperation Department, Guangdong's imports and exports in Latin America, the Middle East and Africa and other emerging markets increased by 28.5%, 32.5% and 71% in October, respectively, higher than traditional markets.

In the face of crisis, many enterprises feel that the trend of industrial transfer has been irreversible, so as to enhance the competitiveness of enterprises and vigorously expand the domestic market, so as to "remain leftover". Jiang Wenying, general manager of Chunhui Fashion Co., told reporters that due to land, The labor As the cost goes up, orders for simple clothes are now transferred to countries such as India and Bangladesh. Only continue to maintain technology The advantages of skillful, exquisite handwork and diversified design can survive and continue to develop in competition. enterprise We have applied for our own brand, and will intensify our efforts to open up the domestic market in the future.

Mining potential growth internally

In danger, we must have excellent skills. A group of export-oriented enterprises take the initiative to transform and upgrade, innovate technology and management mode, and tap the potential of growth from within.

Guangdong an Huai import and Export Co., Ltd. started building an online trading platform in 2007. Liang Xijun, chairman of the board, said that through investigation, 20% of the export enterprises were not familiar with the market situation, nor did they know the relevant national policies, which led to losses in negotiations with foreign businessmen. Online trading platform can intelligently provide information services, integrate supply chain, reduce operating costs of enterprises, and allow enterprises to dig money from inside.

Li Xiangdong, general manager of Guangdong Dingxin Textile Co., Ltd., said that this year, the company moved its headquarters to Humen, Dongguan, which is a famous town of women's clothing in China. There are complete industrial chains from the production, printing and dyeing, design and clothing processing of accessories. An enterprise has limited resources, but it can integrate the resources of many enterprises in the industrial base, which can greatly reduce the cost of clothing production and improve the competitiveness of products.

Statistics confirm that the structure of Guangdong's import and export commodities presents an "optimization" trend. The export growth rates of electromechanical and hi-tech products were respectively 0.3 and 4.3 percentage points higher than that of the similar products in the whole country, indicating that the export of products with high technological content and high added value is still growing rapidly as the industrial chain develops towards the middle and high end.

Many foreign trade enterprises responsible person said that in the economic cold wind, instead of waiting for death, they should take the initiative to attack and reverse operation in the adverse market, so as to make adequate reserves for future development.

Chen Yanbin, chairman of GF ceramic board in Foshan, said that the company is speeding up the construction of overseas production bases to circumvent the EU's tariff barriers. According to the plan, GF will acquire a European enterprise, and will base the production base on the European Union and register the trademark in the EU. In the future, the production base will undertake orders for all export to the European Union, accounting for 30% of the total output value of the company.

GF is not the only one to take the initiative. This year, Guangdong's foreign direct investment is showing blowout growth. Statistics of Guangdong provincial foreign trade and Economic Cooperation Bureau show that the average investment of foreign direct investment in the 1-9 months of this year amounted to US $6 million 110 thousand, an increase of 70.7% over the same period last year.

Wang Minjian, Secretary General of Dongguan Humen clothing and apparel industry association, said that although the economic cold spell is still continuing, we should also see that the big market of China's 1 billion 300 million population is a strong backing for enterprises.

Taking clothing as an example, the total sales volume of the whole country increased in 2010, which indicates that there is still a lot of potential to tap in the domestic consumer market. In promoting the transformation and upgrading of enterprises, the government took the development platform to play a leading role, such as Humen's 16 consecutive Fashion Fair, successfully launched 34 clothing brands.

Learn to "winter swimming" by "strengthening physical fitness"

Many export oriented executives said that the economic situation in Europe and the United States may have to wait for another 35 years, and winter will not be so fast. Next year, the biggest uncertainty in the economic field is still in the foreign trade situation. They need to "strengthen their health" and learn to "winter swimming" in order to get over the spring.

They called on the departments concerned to introduce policies to support the transformation and upgrading of export-oriented enterprises in an environment of economic instability at home and abroad.

We will actively guide and help enterprises cope with trade barriers. Blue guard, director of the Foshan Office of the China Ceramic Industry Association, said that the current EU and Global trade protectionism is rising. The voice of individual enterprises is weak and needs the government to come forward. It is suggested that relevant departments should actively support the plea of enterprises and take effective measures to counter them.

- financial new and protective navigation, providing financial support for enterprises to develop overseas markets, especially emerging markets. Some executives believe that domestic banks have fewer outlets abroad, especially in emerging markets, lack of credit information from overseas clients, and are unable to provide financial leasing services, which is a major bottleneck for the export of machinery and equipment. It is suggested that the development of relevant financial instruments should be accelerated so that the development of financial services can keep up with the needs of enterprises' economic and trade activities.

The head of the Guangdong banking regulatory bureau said that since the beginning of this year, Guangdong's banking sector has made great efforts to improve the efficiency of credit delivery, focusing on lending to Guangdong to speed up the key areas of industrial transformation and upgrading. Meanwhile, most of the new lending resources have been invested in small and medium-sized enterprises with urgent needs. As of the end of 10, the balance of small business loans was 775 billion 376 million yuan, an increase of 48.98% over the same period last year, which is 36.52 percentage points higher than the loan growth rate.

- practicing "winter swimming" and increasing strength. Enterprises are good at finding opportunities in danger and winning development space. The director of the Guangdong provincial foreign trade and Economic Cooperation Department said that the trend of global industrial transfer is conducive to the introduction of high-end technology and talents, and to undertake high-end production factors and industrial activities. Although the external demand of traditional markets such as the US and Europe is sluggish, the development of emerging markets can partly make up for the shortage of import and export in traditional markets. If we grasp well, export-oriented enterprises can win new development in challenges and opportunities.

The key to danger is to do well in internal strength. Wang Yiyang, director of the Guangdong provincial government development research center, said that if winter comes, if the body is not strong, it will be easy to catch a cold. When someone is catching a cold, we should practise "winter swimming". At present, it is a good time for us to enhance the core competitiveness of enterprises and increase the added value of products.