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Brand Trademark Shoes And Clothing Business Output Accounts For More Than 60% Of Shishi GDP

2011/12/17 9:28:00 26

Brand trademark enterprises play an important role in the economic development of Shishi. At present, the output value of well-known trademark enterprises has accounted for nearly 20% of GDP in the city, and the output value of famous trademark enterprises accounts for 41.76%.

In the first 11 months of this year, the well-known trademark enterprises contributed more than 300 million yuan to the stone lions, and the taxes paid by the famous trademark enterprises exceeded 600 million yuan.


Brand is the foundation of enterprise's establishment, and it is a game.

market

Sharp weapon.

Since the founding of the city, Shishi attaches great importance to the implementation of trademark brand strategy, and has issued a series of comprehensive operational policy documents.

In 2006, the municipal government decided to grant a one-time reward of 500 thousand yuan to the well-known trademark enterprises in China, and put the brand strategy into the "11th Five-Year" plan of Shishi.

The city also set up a leading group of famous brand work composed of 14 functional departments, and established a departmental cooperation mechanism to create a fair competition, harmonious and orderly market environment for the development of famous trademarks, and formed a good pattern of "unified government coordination, business sector guidance and management, relevant units' co operation and management, trademark registrant's standardized use, trademark users' self-discipline and maintenance".


After years of cultivation, as of November this year, stone lions were registered.

trademark

19140, 1442 more than last year, including 32 well-known trademarks in China, 97 famous trademarks in the province and 55 famous trademarks in Quanzhou.

By the end of September, there were 42 cities in the city this year.

enterprise

Through the way of Madrid International Registration of trademarks, 51 international trademarks have been registered and 68 countries have been registered.

In September this year, two trademarks of Meijia Shuang (Fujian) hygiene products Co., Ltd. applied for protection of 85 countries.

The geographical indication trademark of Shishi "ancient floating seaweed" was approved and registered by the Trademark Bureau of the State Administration for Industry and commerce, and the breakthrough of geographical indications certification marks was zero.


"These famous brand enterprises are all above the industrial scale, and are the leaders and benchmarks of more than 8000 enterprises in Shishi."

The director of the industry and Commerce Department of the city said that the famous trademark enterprises not only made outstanding contributions to local GDP and taxes, but also set an example for small and medium enterprises.


Brand trademark enterprise groups also greatly enhance the visibility of Shishi.

Nowadays, when people mention Shishi, they will think of the shoes and clothing brands such as emperor card, AI Deng Bao, CABBEEN, Fu Wei bird and Mu Lin Sen.

In addition, the brand name has increased the added value of the brand, such as the value of the rich bird brand reaches 9 billion 82 million yuan, and the brand value of Mu Lin Sen reaches 5 billion 680 million yuan.

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