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Business Models Are "Every Monday Show"

2011/12/14 9:00:00 11

Merchant Model

There is such an amateur model team in the Jinma foreign trade clothing wholesale city. They are all free and part-time by merchants and salesmen in the clothing city.

Every Sunday evening, they put on their own clothes and put on the T shaped platform, confidently walking on the stage.

After 5 months of development, this golden horse model team has gradually evolved from the initial display platform.

Merchant

An amateur cultural and entertainment platform for salesmen and nearby residents.


Original intention: build stage display merchandise


"At the beginning, we didn't think of any model team to build. We just wanted to set up a stage to show our business to our costumes."

Speaking of the formation process of the golden horse model team, Liao Hong, director of the network and brand building department of Jinma foreign trade clothing wholesale city, introduced that in April this year, the clothing city opened its doors to welcome guests. The company set up a stage at the entrance of the clothing city, hoping to let the merchants of the clothing city display their products.

However, considering the high cost of hiring professional models, they launched businesses and salesmen to wear their own clothes shop costumes.


"We do not set any threshold for this stage, as long as there is

Desire

You can stand on stage.

Liao Hong said that businessmen were very interested in this idea and signed up for it.

In order to make these businessmen who have never been on the stage a bit professional, they also invited professional teachers to come to door guidance.


Development: business amateur model team


At first, business models were only temporary shows in costumes.

Later, after tasting the sweetness of "being a model", merchants appeared more and more active on the stage, and the "every Monday show" of the fashion city became a normal performance.


There are more than 20 members of the golden horse model team, all of which are free and part-time by the salesmen of clothing city and clothing store.

At the same time, the clothing city also specially provided the rehearsal room for the model team, for "models" rehearsal use.

Huang Lingyu, a merchant, said that since joining the model team, she has had more thinking and understanding of clothing collocation, and the aesthetic ability of clothes has also been improved.

One family

clothing

Liu Yue, a shop assistant, said he often walked on stage, and the business in the shop was much better than before.

She felt herself to be the image spokesperson of a clothing store.


Future: participation in various public welfare activities


The model team not only made the merchants display the clothing in the store, but also made the businessmen full of "model" addiction.

Qiu Ya, a member of the golden horse model team, told reporters that he had dreamed of becoming a model since he was young, but he never realized it.

I heard that fashion city set up a model team. She signed up immediately.


Because of the increasing professionality of the "model" shows, more and more residents and workers came to join in.

This amateur model team has evolved from the initial display platform to an amateur cultural and entertainment platform for businesses, salesmen and nearby residents.


"Our model team will also step out of the clothing city and participate in various community cultural activities."

Speaking of the future of the golden horse model team, Liao Hong said that while constantly improving the professional level, the golden horse model team will also step out of the garment city and actively participate in various public cultural activities.

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