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Changchun'S Lightweight Fashion Underwear Is Popular Among Consumers.

2011/12/13 15:31:00 6

Although it has entered the December, the temperature has not dropped to 20 degrees Celsius as usual, and only maintained at below ten degrees Celsius. This has, to a certain extent, spawned light weight thermal underwear. Sale Upsurge. This reporter has learned that in recent times, Changchun's major shopping malls, such as light duty down garments, cashmere sweaters and other products, have come to panic buying. The major brands of light and fashionable fashion thermal underwear are also offering various kinds of preferential treatment. It is not particularly cold weather and relatively appropriate prices to make underwear sales continue to rise.


"Because the temperature is not very low, consumers who choose to buy thermal underwear this year are mostly buying light and thin styles, and the demand for people's love for beauty has increased. The thick underwear that has been launched before has gradually faded out of the market and replaced this lightweight fashion style thermal underwear." Eurasian commercial underwear area a brand shopping guide told reporters. Yang Xiaoxin, planning manager of China Merchants Department, said: "at present, the twelve shops in the country are celebrates, and three stores in the country carry out promotional activities at the same time. The sales promotion of clothing is very great. Consumers will be very cost-effective to choose products during this period."


And thermal underwear market in the past few years, such as "infrared", "magnetic therapy" and so on. science and technology Compared with the thickened thermal underwear, this year's theme of Changchun winter underwear market is mainly comfortable, light and fashionable. The main words are "pure cotton" and "worsted", which emphasize comfort. The leader of the lingerie area of Yatai Fuyuan shopping center told the reporter, "the fashionable and thin style of warm underwear is very popular with consumers, like bamboo charcoal, bright velvet The wool and worsted fabrics emphasize the comfort, and the fashion sense design of underwear, the body shape, and the dress are more suitable. They will not be overstaffed. They are very popular with young and business family consumers. "


This season's main lightweight lightweight cashmere underwear is another great attraction. "The cashmere underwear of winter" has added some elastic fabrics such as modal fiber, Lycra and other elastic fabrics to play a better role of close fitting, comfortable and shaping. In the past, many people think that female consumers pay more attention to their needs for self-cultivation, but in fact, many male consumers also attach great importance to the needs of personal comfort, especially in business occasions. They pay more attention to their own appearance.


World clothing shoes and hats net reminder: for the lightweight fashion underwear, consumers are advised to buy them in large and medium-sized shopping centers, and do not buy cheap products without warm effect. Large stores have credibility to ensure that consumers can avoid unnecessary troubles. Once the quality of the products has problems, they can be coordinated through shopping malls. Such as accuracy of fiber content, color fading, shrinkage rate, formaldehyde content to human body and so on. Once consumers purchase products, they can be detected at local product quality inspection institutions once they are found.

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