Shoe Enterprises Develop New Brand New Channel &Nbsp; Play With Implantable Marketing

As early as in 2006, Kasiron was named the children's column of Hunan Golden Eagle cartoon channel, "the child's heart hits the earth". Caslon In the same year, a brand-new "dragon corps" - Jin Jin, Weiwei, Kaka, Xi Xi, and lung lung - five cartoon characters were born, creating a successful example for the marriage between brand and animation. The vivid design of the image fully demonstrates the positioning of Kasiron's brand dragon elements. It is reported that Kasiron is planning to create new scripts, making Kasiron's image into 3D animated cartoon, introducing his own comic book, and using products as promotional channels to display these cartoon images on products and packaging.

A few days ago, the first original animated cartoon "Mavericks" headed by the century village group to spend 20 million yuan will be shown at Fujian TV station in Nanan. The film is at the leading level in terms of investment scale, creative team and production level. The village of the century will build a first-class rural animation industry platform through the development of animation derivative products and the construction of animation theme parks. The two projects of "Mavericks" and "calf village head" involve the integration of urban and rural economy and the construction of cultural and creative industries. It will play a very positive role in promoting the development of cultural industry in Nanan.

Play implanted Marketing

Some experts have analyzed, with Snoopy, Hello Kitty, Bobbi dolls and a number of classic cartoon animation screen culture spread widely, and then spawned a new era of personalized animation consumption. At the same time, animation cartoons have also become the breakthrough point of the current shoe manufacturers' innovation. It is undoubtedly a new focus of brand competition to create a new brand marketing mode by embedding cartoon cartoon images.

Experts believe that today's increasingly fierce market competition, the emerging characteristics of animation marketing can better meet the growing consumer demand, but also highlights the brand new image of shoe companies, which will become a new brand marketing tool for the footwear industry. In the context of the current shoe market situation, the labor-intensive footwear industry will be a good way to develop brand new channels in the context of the new situation of the gradual loss of demographic dividend.

Create a new profit model

Expert analysis shows that animation companies help famous manufacturing companies design cartoon images and make animated cartoons. This is changing the animation industry by selling products only, while creating new brand marketing methods for Quanzhou's traditional industries. At present, Quanzhou's children's wear, children's shoes and other industries are working with animation companies to create cartoons together. Two animated cartoons are expected to land on CCTV during the summer vacation next year and meet with the national audience.

Li Zhubing, President of Quanzhou Kung Fu Animation Design Co., Ltd., said that the animation industry in Quanzhou has developed to the stage of "three-dimensional animation marketing mode". The animation industry integrates the industrial chain to serve the manufacturing of shoes in Quanzhou, and promotes the development of other industries in Quanzhou. It breaks through the domestic animation industry's focus on original mode. At the same time, the traditional industry has found a new way to further build the brand, through the vivid animation plot, let the enterprise image deeply rooted in the hearts of the people.