Who Will Rescue Anta PEAK Tomorrow?

Rockets take calf again. Yao Ming, where are your teammates? On the 16 day of the NBA regular season, a Texas Derby on the west side, Yao Ming's rockets once again lost to the same strong team Mavericks. At the same time, he heard from Huicong net shoe making channel, in the US Houston local time on December 15th (16 hours in Beijing time), Anta signed NBA rocket Wells. In this way, the Rockets have signed 5 players in China's shoe industry, namely, former Anta F3, Francis, Argentina star Scola, Wells, and Hayes signed by Battier and Lining signed by PEAK. It is true that Chinese sports shoes enterprises take advantage of the sword and take advantage of Chinese fans' attention to Yao Ming. At the relatively low price, Francis, who does not belong to the first-class stars, is indeed a brilliant move: at present, the five broadcast NBA matches in the Central Committee, because of Yao Ming's factors, have arranged a large number of rockets competitions, making Chinese fans familiar with Yao Ming's teammates. The high popularity, frequent exposure and relatively low price are all the advantages of these players. Therefore, Anta, PEAK and Lining signed their value. Just imagine that when Chinese basketball shoes appear in the NBA court of the basketball court, the glory of NBA basketball stars in Anta and PEAK boots is good. This kind of contract did get a good result in raising brand value, reputation and gathering popularity. Lining, who first tried this way of signing, announced Yao Ming's glory in the beginning of this year. Hayes's shoes are hot in China. But this series of contracts has a common constraint: whether Yao Ming exists or whether the players can work with Yao Ming. Yao Ming's high popularity has been radiated to the Rockets team, because Yao Ming, who may not stir up any sensation among Chinese fans, is now popular among Chinese fans, regardless of the number of fans, but their popularity is comparable to that of NBA superstars Kobe, Garnett and so on. But don't forget, it's all based on Yao Ming! The author believes that if Yao Ming does not play with these players in the same team, then these players will no longer have the same weight in the eyes of Chinese fans. What is the probability of such a possibility? Let's first understand the situation of NBA: the NBA alliance is equivalent to a large company, and the 30 teams have their own bosses, giving the audience a wonderful basketball match in the form of alliance. Of course, the owners of different teams are not here to play. They also want to win their profits through the team. The most direct way is to lead the team to win the trophy and make good results to attract more fans so as to win more profits. The basic conditions for achieving good results are in the choice of players. Of course, because of the luxury tax restriction, a team is unlikely to have 5 starters at the same time. The Lakers' "Four Heavenly Kings" are rare, but that is also the way Malone and Payton arrive at their own price. So each team usually consists of one or two superstars plus role players. For example, the Rockets, Yao Ming and Maddie are the absolute pillars of the team. The team is formed around the two of them. Francis, Scola and Wells are currently responsible for the role players. The player's ability will affect the performance, and the influence of the performance will indirectly affect the boss's income. So when the team's performance is not satisfactory, the general team will take their own needs and trade players in each other's hands. In this case, as a pillar of the superstar generally will not be traded, such as Jordan was bulls in the same year, no change of gold star, like Iverson and Garnett type of transformation is very few. Therefore, according to common sense, once the Rockets are traded for players due to poor performance, these players are highly likely to be traded. At present, the Rockets' achievements are not satisfactory. Ah Shuai's Princeton system is quite offensive to the Rockets. At present, including Yao Ming, Maddie and all walks of life commented on the performance of other Rockets players. Under such circumstances, anyone except Yao Mai can be traded. Here involves the players who signed with Chinese shoe companies. I am afraid that the business value of these players will be greatly reduced in China after being traded. Last season, Battier, who had been eye-catching in the summer, may suddenly be heard off this summer, and the Chinese PEAK executives will go to Houston for mediation. It seems that Chinese shoe companies are very concerned about the exchange of contract players, but I do not know if there is any agreement on signing the contract with Yao Ming. The cooperation between Anta and PEAK should be left in the relevant agreements of the Rockets. If not, ask China's shoe manufacturers to prepare for the rainy day and plan ahead. If there are relevant provisions, then the outside argument can be as loud as it is. However, I believe that these relevant provisions should still exist, that is, these players will not leave Yao Ming. However, I still have one worry: if the Rockets are not equipped enough to achieve good results, some privileged players will not be allowed to be traded for players who are more suited to the team. It will inevitably cause Yao Mai to go on fighting, increase the split of the team, and further result in a vicious circle. Just imagine, how many people would like to attract a team with a losing spirit and bad morale? How much more players will be able to perform well in the field? Therefore, these are also Anta, PEAK and Lining should guard against: player popularity is ultimately determined by his performance on the court. "Holding Dayao to enjoy the cool" is also an expedient measure.