Adidas Launches $1 Shoes In India

Although Adidas's $1 shoe operation in Bangladesh failed last year, Adidas Not discouraged. Recently, Adidas decided to launch an experiment in India and continue to withdraw $100 million worth of shoes.

Last year, Adidas (Adidas) announced that it launched a $1 shoe action in Bangladesh. plan The implementation was not as good as expected, and ended in a loss. "We only sell 5000 pairs at the test stage," said Hainer, the famous sports brand owner. shoes The result was a loss. These shoes cost US $3, and we have to pay an import tax of $3.50. "

However, Haina told the German Die Welt am Sonntag that India is different from Bangladesh. India market is huge and expanding, and it should support mass production.

He said: "this dollar shoe will be sold through the distribution network in the countryside, and we hope that the plan in India will be self financing." However, he did not disclose the time and place of the plan.