Hunan Cocoon And Silk Industry: Extend The Industrial Chain &Nbsp; Set Up A Good Brand.

Hunan Province during the "11th Five-Year" period

"Market + company + Research Institute + base + farmer" is the silk brand management mode of Changsha Lanjie silkworm Technology Co., Ltd. and owns its own brand and intellectual property rights.

In 2011, the company co operated with Zhejiang silk enterprises to jointly set up Changsha silk Miller Sericulture Technology Co., Ltd., and registered the "Silk age" trademark.

According to the insiders, the establishment of the company will inject new vitality into the development of Hunan's cocoon and silk industry.

In 2006, the Ministry of Commerce began to implement the project of "moving east to west", which provided many preferential policies for the cocoon and silk industry, and also brought historic opportunities for development.

Since the implementation of "East Mulberry shift" project in Hunan Province, four counties (cities), Jinshi, Shuangfeng, Huitong and Lixian, have been listed as the base of "East Mulberry shift" project base.

Under the influence of "East Mulberry shift" project, the enthusiasm of mulberry sericulture for mulberry cultivation and silkworm raising has been greatly improved.

The area of mulberry garden in the province has exceeded 100 thousand mu for the first time during the "fifteen" period. The processing enterprises engaged in comprehensive utilization of Sericultural Resources have developed from 1 in 2006 to 17 in 2010, and products have also been moved from single silk floss to 17.

At the same time, Hunan has made gratifying achievements in sericulture research, and has made great breakthroughs in the breeding and breeding of silkworm varieties, the research and application of new practical techniques for silkworm, and the prevention and control technology of insect pest cross infection in mulberry fields.

The four yuan hybrid silkworm variety "Dong Ting Bo Bi Bo", which was bred by Hunan Sericulture Scientific Research Institute, was listed as an excellent item of the development project of the National Cocoon silk development risk fund. The autonomous Mulberry Variety "Xiang 7920" and the Kose spring and autumn hybrid silkworm variety "Hu bin Ming Ming Guang" were listed as the "Mulberry Variety" project.

In the process of the pformation of scientific research achievements and the upgrading of new silkworm varieties, the above varieties show their own technological content and practical value, and have been affirmed by the Ministry of Commerce and the industry.

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Brand building takes shape

It is understood that the cocoon and silk enterprises in Hunan Province, following the open and harmonious sense of silk culture, publicize the spirit of the enterprise through video, Internet and newspapers and periodicals, continuously strengthen the silk marketing network and brand building, and create famous brands such as "dream clean", "sleep", "dream baby" and "Ai Si Li Si".

Hunan Meng Jie home textile (002397, stock bar) Limited by Share Ltd is a professional manufacturer that produces quilt factory and has the national brand to produce home textile products.

The company attaches great importance to brand building. At present, it has three independent brands, including "Meng Jie", "Xiao" and "Meng Jie Bao". It has a high reputation in the industry, leading products in the same industry in terms of quality, design and market share.

In order to make the silk industry, Hunan Silk Group Co., Ltd. has been working closely with famous Eastern Silk brand enterprises in brand building in recent years. It has done a lot of work in improving quality, developing new products, researching new varieties, quality control, brand promotion, advertising and so on. It has made good achievements in the production, sales and brand building, culture, history and innovation of silk garments, and sales have increased year by year, and market share and brand awareness have gradually increased.

The import and export business of silk, silk, textile and clothing products of the company ranks second in Hunan textile import and export enterprises, and has a certain reputation in the whole province and even in the whole country. In 2010, the company's annual import and export value was about 70000000 US dollars.

Cocoon silk development faces many problems

Hunan province is a large agricultural province. Although the area of mulberry garden has grown to about 100000 mu, the sericulture industry has a small scale and a small share.

The sericulture industry has failed to attract enough attention from local governments, so it can not get corresponding financial support, and other preferential policies and subsidies to support sericulture production have not yet been implemented, resulting in the slow development of sericulture production in Hunan.

Since the middle of 1990s, due to the increase of market price and the poor ability of enterprises to resist market risks, the silk mills and silk factories in the whole province have been bankrupt or reformed. The cocoon station has been running poorly and the purchase is chaotic, which has seriously damaged the production enthusiasm of silkworm farmers.

Hunan province has also been reduced to a cheap raw material cocoon production base in the field, so far it has not been able to form Hunan's trade, industry and agriculture integrated operation pattern, and the overall efficiency of the industry has been declining.

Since the "cocoon war", the supply of silkworm materials in Hunan province has changed from the supply and marketing cooperatives of the original towns to the free operation of sericultural farmers. The varieties supplied are single and the quality is not guaranteed.

The sericultural technology extension service is responsible for the former Township agricultural technology station, and becomes sericultural farmers. However, at present, there are no professional technicians in the township agricultural technology station to take charge of the work.

The sale of silkworm cocoons has changed from the operation of the original county (city) local products companies to the current individual businesses. When the cocoon price is good, many households rush to buy, and when the cocoon price is low, no one is interested in it.

Sericultural farmers are always in a blind position and weak position in the market. The confidence of sericultural farmers is very easy to lose.

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Integrating cocoon silk industry resources

According to the insiders, although there are many uncertainties in the development of cocoon and silk industry, the prospects for cocoon and silk industry are still broad.

Many contemporary works of art use silk as raw material, indicating that silk has unparalleled noble quality. The silkworm gene map has made a major breakthrough, reflecting the organic combination of cocoon silk and cutting-edge technology. Cocoon silk can also be developed into health products, cosmetics and artificial skin, indicating that the development of silk products still has broad space.

It is understood that in order to speed up the development of sericulture industry in Hunan Province, the overall layout of the sericulture industry should be carried out according to the basic current situation and the development opportunities facing the sericulture industry.

Specific measures include consolidating the old silkworm area in Northern Hunan, upgrading the quality cocoon producing areas in central Hunan, and vigorously developing the high quality cocoon producing areas in Southwest Hunan.

In addition, the resources of cocoon, silk and silk industry should be further integrated. The counties (cities) of key silkworm areas should actively establish cocoon, silk and silk production and processing enterprises, and strive to strengthen the research on comprehensive utilization of Sericultural Resources, extend the industrial chain, increase the added value, and promote the healthy development of sericulture industry.

At the same time, the "Hunan cocoon and silk management coordination office" is set up to be responsible for the development planning, coordination and supervision of sericultural production in the province.

Experts believe that brand building is a permanent theme.

In the field of cocoon and silk, the brand building work in Hunan province has just started. In order to maintain independent innovation and strengthen the research efforts, we need to increase investment, further improve the scientific research and production conditions, and provide a strong guarantee for the development of sericulture industry in Hunan.