Taobao Mall Announces Double 11 Promotional Data: 1 Hours Trading Volume 400 Million

In the morning of November 11th, according to official data released, Tmall In today's double 11 Promotion The transaction volume in 1 hours amounted to 439 million yuan, and 96 merchants exceeded one million.

Data show that 11 days before the zero hour, 3 million 420 thousand people flooded into Taobao mall in one minute. 8 minutes, Taobao mall Alipay trading volume exceeded 100 million yuan, 21 minutes exceeded 200 million, 32 minutes over 300 million. 1 hours later, the turnover of Taobao mall jumped to 439 million yuan.

In one hour, 96 stores sold over a million, of which JACK&JONES sales exceeded 10 million. It is worth mentioning that 96 stores sold 1 million hours, and 15 of them sold. brand 。

It is understood that the more than 2000 brands participating in the Taobao mall activities include clothing, shoes, sports, beauty, home textiles, digital appliances and other vertical industries. Last year, Taobao mall's double 11 shopping Carnival ran 936 million on a single day.