Low Price Trap: "Shanzhai" Silk Is Flooded In The Market

Silk is known as "the second skin of human body". Its main component is pure natural animal protein fiber, which is a natural fiber integrating light, soft, fine and other advantages in nature. In ancient China, silk has always been the object of pursuit by the rich and powerful, and the dignitaries scrambled to be proud of wearing silk clothes. The ancient tradition has been continued to this day. At present, mulberry silk or tussah silk is the main raw material The silk quilt used as the inner quality has become the object of many families to buy cotton quilts because of its advantages such as warmth, puffiness, softness, breathability and health care. Therefore, the silk quilt has also taken a place in the highly competitive home textile market.

However, it is not difficult to notice that the price of silk quilts sold in the home textile market today ranges from more than 100 yuan to thousands of yuan, and most of the packages are also marked with "100% silk", "100% mulberry silk" and other words, and also made a commitment to "guarantee that they are genuine, and one will pay ten if they are fake". Then, why is the price of the same "genuine" products so different? What's the difference between them? What kind of silk quilt is genuine? What are the reasons for this situation? In the face of the current home textile market, we inevitably have questions. With these questions, the reporter made a thorough investigation on the current situation of the domestic silk quilt market.

The fish in the market are mixed, and it is difficult to distinguish the true from the false due to the huge price difference

On August 29, when the reporter visited the Yantai home textile market, he found that with the increasingly cool weather, soft, warm, light and thin silk quilts have become a fashionable choice for citizens. Many shops, supermarkets, shopping malls and other stores that mainly sell home textile bedding are full of various types of silk quilts with exquisite packaging, and most of them are in the outer packaging Eye-catching "100% silk", "100% silk", "super grade silk quilt", "first grade silk quilt" and other words shall be marked at the position of ". However, during the interview, a reporter found that although these silk quilts are very similar in packaging and product labeling, their prices vary from one hundred yuan to thousands yuan, and their quality has to be questioned.

"These are 'boutique silk quilts', which are light and thin. They are available in the current season, and the price is relatively cheap. 168 of them will be sold at a discount. These are' silk winter quilts', which originally cost more than 800 yuan, but now they are 400 yuan. These are 'silk cashmere quilts'..." In the three station market, a large bed supplies store, When the reporter made a purchase as a consumer, the owner of the store enthusiastically promoted it. The reporter found that the silk priced between 200 yuan and 400 yuan accounted for 2/3 of the whole quilt stall in the store, and some silk quilts were priced between 1380 yuan and 3000 yuan. However, almost all silk quilts are marked with "100% silk" or "100% silk". When asked about their differences, the boss explained that, first, the high price is mostly made by hand, while the low price is machine processed; The second is materials. The quality of silk raw materials, namely cocoons, is very important. The price difference between high-quality silk and low-quality silk is very large; Third, the price gap between well-known brands and grassroots brands is far. However, regardless of the price, the boss said that the silk quilts in his shop were 100% authentic. However, when the reporter asked to open a silk quilt with a price of 168 yuan to see the materials inside, the boss refused.

Coincidentally, when the reporter mentioned that he wanted to see the true "face" of 100% genuine silk, he also received the same refusal when he visited several stores later. However, after careful investigation by the reporter, it is not difficult to find that most of the silk quilts sold in the light textile market at present have problems of varying degrees. For example, the product label is not complete. Most of the silk quilt product descriptions only include the manufacturer's name and address, product model and specification, ingredients and content of raw materials, washing methods, etc., but lack of products quality Grade, production standard, product quality inspection certificate and other important contents. In addition, the inconsistency between product advertising and labeling is also serious. For example, the reporter clearly saw that the outer package of a silk quilt was marked with "100% silk", but when the product description was marked with "ingredients and content of raw materials used", it was marked with "47% silk and 53% viscose fiber".

The market is not standardized, and the quality standard of silk quilt has long been misunderstood

"Silk quilts are high-end products in many quilts, and the price is relatively high. The normal price should be more than 300 yuan, and high-end silk quilts can even be tens of thousands. However, at present, there is a common phenomenon in the silk quilt market, that is, the price is becoming more and more popular. Some are even lower than the quilt price of cotton, fiber and other materials, and some are even far lower than the manufacturing cost, which has caused consumers to question their quality. " On the morning of August 30, the relevant person in charge of Henan Garment Association said in a telephone interview that although the relevant production standards of the silk quilt industry had been formulated and promulgated, they were not mandatory. In addition, the quality identification of silk quilt raw materials required more professional technical standards, and it was difficult for ordinary consumers to identify the authenticity only from the naked eye and the hand feeling, The existence of these factors has led to some fake and inferior products.

Take the super grade silk quilt as an example. The cost per kilogram of silk filament is at least 500 yuan. The manufacturer processes a 2kg silk quilt. Even if the price of fabric is not included, the cost is at least 1000 yuan. However, if artificial fiber silk and kapok silk are added, there will not be much difference in appearance, and consumers will not be able to detect without experience. Since kapok fiber is also a man-made fiber, it can not be accurately identified even using the burning method popular on the Internet. Kapok and mulberry silk are very similar, and their combustion characteristics are similar. If they are mixed in real silk, it is easy to confuse the false with the true, and it is difficult to distinguish them. However, the production cost per kilogram will be reduced by hundreds of yuan, which can be said that the profit space will increase dramatically. Many manufacturers have just taken advantage of this loophole, and even though they have mixed other ingredients, they still sell them at the price of super grade silk quilts, which has led to a situation of mixed quality in the silk quilt market. According to an insider who did not want to give his name, "In recent years, the people who sell authentic silk quilts in the market can hardly survive. Only the shops selling fake and adulterated silk quilts can survive, and they can survive very well."

It can be said that the formulated standards are not enforced, which is an important reason why the silk quilt market is not standardized at present. In addition, as far as the "standard" itself is concerned, there are also many irrationality, which is another incentive for silk to be mixed up in the market. For example, the "standard" clearly stipulates that the silk used for super grade silk quilts should be 100% silkworm filament; The silk used for the first grade silk quilt shall be 100% tussah filament; This regulation, to a certain extent, affirms that quilts made of tussah silk are also called silk quilts. Therefore, many producers naturally come to the conclusion that the silk quilt mixed with tussah silk is not a fake silk quilt.

In response to this problem, the industry has also carried out in-depth discussions and taken relevant measures, such as the promulgation and implementation of the new national standard of the silk quilt industry in 2010 - "Silk quilt industry standard". The new national standard clearly stipulates that pure silk quilt (silk content of 100%) or mixed silk quilt (silk content of more than 50%) is required to be indicated in the filler; For the type and content of silk fiber, the type of silk of the filler, such as mulberry silk or tussah silk, and the proportion of its content, shall be marked on the package.

However, these standards and regulations are still empty words and even shelved. The investigation results of the reporter's visit to the home textile market are enough to prove that the silk quilt market has not been improved because of the introduction of the new national standard. In addition, recent reports on the quality of silk quilts have also been reported frequently. For example, in May this year, Guizhou Business Daily and Legal Daily respectively exposed the built-in materials of silk quilts with the titles of "'natural silk quilt' was originally made of chemical fiber" and "silk quilt market was mixed with fish eyes as a national standard decoration". On August 22, Taizhou Daily also exposed the quality of silk quilts under the title of "The case of false propaganda of silk selling online", and there are numerous examples.

Expert advice: to "see the price"

"In the fierce market competition, it is justifiable that silk is seized by price war, but everything is a 'degree'. When the sales price is lower than the actual production cost, its quality will inevitably be greatly discounted. Therefore, I personally think that other industries may not be obvious, but the key to buy silk quilts is to 'look at the price and see the goods'." In the face of the current silk quilt market with mixed fish eyes, the relevant person in charge of Henan Garment Association reminded consumers to beware of the "trap" of low price promotion when purchasing silk quilts.

The person in charge gave the following suggestions on how to purchase silk quilts: First, look at the price. If the selling price of a silk quilt weighing about two kilograms is less than 500 yuan, its authenticity is questionable. Secondly, look at the brand. The best way to buy silk quilts is to go to shopping malls, supermarkets, specialty stores and other well-known brands to buy qualified products. In addition, consumers choose When making silk quilts, you should carefully observe whether the workmanship is exquisite and whether the materials are uniform. Evenly, it is better to open the seal to check the quilt, so as to avoid the four corners being silk and the middle being adulterated. It is also necessary to smell whether there is a peculiar smell. The real silk has a special fragrance. In addition, it can also assist some physical and chemical methods to carry out on-site detection, such as fire experiment, immersion identification with 84 disinfectant, etc.