The Computer Is A Mirror, One Hundred Minutes.

7 years of online shopping in China is changing people's daily lives: the physical store has become "online fitting room", and advanced technology has made the "virtual fitting room" break into cocoon, and online clothing is gradually getting rid of the "notoriety" of low-end goods.

In from October 20th to 22nd, when reporters interviewed the Ningbo international clothing festival, it found that besides the 15 wonderful shows of neon costumes, more than 200 domestic e-commerce giants gathered here. For a while, the "E Wardrobe" with the theme of online shopping has become the focus of attention among many clothing brands.

"Please raise your hand if you buy online regularly or want to continue buying online."

As soon as the voice dropped, I saw countless hands in the hall.

During the clothing festival, "China clothing industry e-commerce application summit", Cui Libiao, a research fellow of China Electronic Commerce Research Center and President of Hangzhou winning Education Consulting Co., Ltd., improvised on-site investigation.

"I will investigate in many people's meetings, and I can see a trend from that.

All the experts have affirmed whether the traditional brand clothing has to open shop.

Cui Libiao bluntly said that China's nearly 500 million Internet users, if we call it the country, the number of people in the world ranked third.

Are we going to grab the Internet market? This is no longer a problem.

"If you don't act again, it's not an opportunity, but an era."

"The survey data of 30 cities show that the penetration rate of Chinese online shoppers exceeds half of Internet users.

In 2012, the scale of domestic online shopping pactions will surpass Japan and will surpass the US in 2014.

Shu Jun, general manager of Ningbo hehe Jess Agel Ecommerce Ltd, also mentioned the same thing.

Online shopping has become a new consumption mode.

Yintai CEO Liao Bin told reporters that since 2007, China's apparel e-commerce has been firmly on the top of the online trading volume, and clothing has become the most popular online shopping product.

Cao Lei, director of the China e-Business Research Center, laughs. Many girls like to buy clothes when they are okay. A Hangzhou woman spends about 2000000 of her online shopping in a few years.

One day, she didn't send it by express. She felt uncomfortable. This is a typical manifestation of online shopping addiction.

Taobao data show that between the age of 19 and 35, the mainstream users of online shopping, and even some young people, are accustomed to the shopping practices of shopping malls and online shopping. They are called "fitting families".

Xu Lihong, who works in a tourist company in Nanjing, regards Jinying Xintiandi as fitting room, selects, tries and wears the number, then orders from the Internet.

Two or three days later, the clothes that the store tried on went to the door of the home. The clothes with a single piece of more than 1000 yuan often saved three hundred or four hundred yuan.

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Like Xu Lihong, there are many consumers of clothing entities as free "fitting rooms".

Zhang Hao, director of commercial network, thinks that the "fitting family" increases in addition to the cheap factors of online shopping, but also because "no parking, no queuing and checkout, and convenient shopping elsewhere".

Tao Zheng, manager of Business Development Department of home interactive Hong Kong Interactive Media Technology Limited, revealed that some shopping malls in Australia and Japan also launched new fees for "fitting out fees".

This is also a kind of helpless action that the physical store encountered after the massive invasion of the network.

Through the statistics and analysis of the group buying data in the clothing industry, Wang Qiheng, a special researcher at the leading network CEO and the China Electronic Commerce Research Center, discovered an interesting phenomenon. The number of men's shoes consumed by group buying is the largest, followed by women's clothing.

"Because men's shoes do not need to be specially tried, they can learn the effect of wearing them on the feet by looking at pictures and numbers, and women's clothing, especially fashion women's clothing, will be able to know the effect after trying them out."

Today, the rate of online clothing replacement is almost 30%, not because of quality problems, but the effect and imagination are too far away.

Reporters in the fashion festival exhibition area pleasantly surprised to find that the "virtual fitting room" this novelty has been adopted by some brands.

In a dark tent, reporters found a 3D body scanning device.

After starting, the naked eye can see a layer or horizontal or vertical light wave from the head to the foot sweep the human model. After 10 seconds, the model's chest circumference, shoulder width, crotch height, stomach circumference and other more than 70 data appear on the computer screen, at the same time, the model is also scanned to the computer screen.

The system also has many operations, such as body shape, expression and dressing method.

The reporter took the online clothes on the human model, trying not only to see the effect of dressing, but also to see clothes put in trousers and so on.

For consumers of remote online shopping, they can intuitively feel the simulation effect of wearing their own clothes.

Technicians told reporters that without human scanning equipment, the body data of customers can be uploaded. The more detailed the account is, the more realistic the human simulation will be.

Upload a bareheaded photo again, and a virtual you will appear.

Not only can you try on clothes, you can also make your own image designer, change your hair and make up, and finally find a clothes of your own.

This kind of network experiential marketing has been applied by some large brand clothing operators, and has solved the problem of fitting on the Internet very well.

One of the members of the global somatosensory alliance, Chen Liwei, vice president of Sloan Digital, Hangzhou, said that the next step in the development of virtual fitting rooms is the application of somatosensory technology.

"What is somatosensory? Simply speaking, we use gestures and actions instead of mice."

Chen Liwei believes that the advanced somatosensory technology can make the virtual fitting a qualitative leap.

It used to be 1 minutes for a piece, now 1 minutes for 100 clothes.

At that time, the body is the remote controller, and the computer monitor is like a magic mirror to show the customers 360 odd effects after putting on the clothes.

Moreover, the application of this technology can also change the garment production process.

In the process of virtual fitting, the manufacturer can know which kind of clothing the person likes by intelligent robot.

This valuable survey information enables manufacturers to clarify market information before they invest in mass production, so as to adjust their production chains.

Of course, the "virtual clothing fitting room" still can not solve the skin and smell problems brought by clothing to consumers.

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"E Wardrobe" has its own high-end brand.

Under the same brand, the price difference between online and offline will reach three to five times.

How did this data come into being?

Wang Chenda, general manager of China cashmere sweater net, wrote accounts to reporters: the 100 yuan purchase was made by the agents at the provincial level.

In order to avoid damaging the brand by excessive price difference, some clothing giants began to create brand series for online.

In the 1 exhibition hall, a reporter survey found that a large number of brand-name clothes such as YOUNGOR, Lopez and Shanshan were almost all over the net. They also made different brand series for online shopping mall, such as YOUNGOR's "hemp family" and Shanshan's "S2 city life".

Such a marketing way is not simply to regard the network as a distribution center for selling off season products and second line products, but opening up a new position.

Experts believe that in the future there will be more and more high-quality users tend to brand goods, the network is the position of cheap goods, this concept will also be changed, and the Internet high-end brand is also gradually rising.

Martha Maso, who is known for his high-end men's wear brand on the Internet, has been sought after by many entertainers and has become a synonym for fashion.

Meishan, vice president of the brand.

"In men's clothing, when more and more men realize that image power determines their influence, we provide 5 minutes of image design tools for customers to choose the best wear while selling the Internet."

While many experts and businessmen have demonstrated the importance of online shopping with various viewpoints and data, Wu Jianmin, chairman of Shandong sulang clothing and Garments Co., Ltd. summarized in a dramatic discourse that people are social animals, and the virtual shopping malls are convenient and developing again, but they also reduce the enjoyment of enjoying the streets.

The entity store is the most direct image display place of a brand, so the online and offline stores will exist in a certain period of time.