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Chinese Fashion Enterprises' "Local Label" Highlights The Moment

2011/10/26 9:15:00 23

For the current Chinese market, as Dickens wrote at the beginning of the Shuangcheng book, "this is the best era. This is the worst of times. This is the age of wisdom. It is stupid.

times

On the one hand, this year, foreign brands in the fashion industry have frequently reported negative news in mainland China, from Johnson recall door to L'OREAL preservative mask, GUCCI sweatshop...

These famous companies are all in the public doubt, and consumers have raised the biggest trust crisis for foreign brands. On the other hand, a batch of Chinese fashion brands have found their own position from many aspects such as performance, popularity, channel competition, market penetration and so on, and let foreign brands pay attention to it.

Indeed, this is China's fashion business and local fashion.

brand

The best time to rise.

Over the years, the consumption of China's fashion industry has been obviously "worshipped by foreigners." from the perspective of market share and brand awareness, it is said that the fashion industry is "foreign investment rampant".

However, it is precisely because of consumer worship and respect for foreign brands that some foreign brands have made use of cracks in mainland China, such as imperfect legal system, immature consumers and imperfect supervision. They have given great benefits to all kinds of hidden rules and have given up their value orientation in the short term. Therefore, we can see that foreign brands have staged "Huainan orange" and "Huaibei are trifoliate" in China.

In the current situation, this is a good opportunity for the rise of Chinese fashion brands.

Although there are some domestic

brand

We still regard the scale advantage as the core strategy, and price butchers become the stereotyped Association of these brands in the international and domestic markets. The scale of enterprises is bigger and bigger, and profits are getting thinner and thinner. This uneconomical scale pattern makes the market competition more and more ruthless, and the road of building local fashion brands has a long way to go.

However, it is gratifying to us that some leading companies are injecting new connotation into their brands.

For example, after the Asian Games paving the way, various innovative businesses in Guangzhou are coming to the fore, and will usher in an unprecedented brand era. In the daily chemical industry, some "grandmothers" old cosmetics are coming out again. Some old familiar brands, such as the Maxam, the Maxam, and so on, are sprinting the middle and high-end market through market segmentation. Besides, Lao Feng Xiang, Chao Hongji, and other brands also stand out because of their precise interpretation of Oriental traditional culture and Chinese wedding culture, and attract high-end high-end consumer groups through online shopping platforms.

Such a market situation makes us see that the influence of local brand has a stronger foundation.

To this end, on the basis of the successful launch of last year, the "China Power - 2011 China Fashion Industry Review List" sponsored by the information times will be officially launched in the near future and a special issue will be published by the end of the year.

In the next two months or more, we will invite industry experts and scholars to form a jury to track the growth of enterprise innovation, the appeal and influence of corporate brand, and the return of enterprises to society.

Aspect

Conducted a review and launched Sina micro-blog's China Power micro-blog issue.

Starting next week, the information times and business weekly will deeply report the Chinese brands of the fashion industry by industry and classification, and discuss the latest industry trends from the aspects of market structure, local and foreign PK, China's power performance and so on, and make an appearance and comment on the famous brands that can become China's strength.

At the same time, the voting activities of newspapers and websites participating in this selection campaign will also start one after another, which is bound to set off a strong atmosphere of Chinese strength in the industry.

General list of events co sponsored industry (to be invited)

Guangdong apparel and Apparel Industry Association

Guangdong Daily Chemical Association

Guangdong Internet Merchants Association

Guangdong provincial Circulation Industry Association

Guangdong gold and silver jewelry Association

General comment list announcement

In the next two months or more, the information times will invite industry experts and scholars to form a jury to evaluate the growth track of enterprise innovation, the appeal and influence of corporate brand and the enterprises' return to society, and to launch the topic of micro-blog in Sina micro-blog.