Multiple Factors Test Fujian Shishi Shoemaking Industry Healthy Development

According to statistics, in 1-9 months of this year, a total of 2257 batches and 20 million 506 thousand pairs of export footwear were inspected in Shishi, and the value of goods exported amounted to $119 million 980 thousand. The average unit price of exported footwear was successfully achieved three years' jump in three years.

But behind the happy situation

Pressure 1:

At present, the exchange rate of RMB against the US dollar has exceeded the 6.4 pass, and the profits of export enterprises have been seriously squeezed.

At the same time, under the expectation of RMB appreciation, enterprises are afraid to take orders with long cycle.

Director of the shoe manufacturer, Lu Chang Chang, told reporters that the company's orders this year dropped by nearly 30% compared with last year, especially after the rise in the exchange rate, which led to a drop of nearly 4 percentage points in corporate profits.

"Due to the depreciation and depreciation of the dollar, international bulk cargo is expected.

Pressure 2:

Difficult employment environment

"Hard employment" is the most troublesome problem in the Yangtze River Delta and the Pearl River Delta region in recent years. It is more obvious and prominent for the shoe industry of traditional labor intensive industries.

It is understood that the whole shoemaking industry is faced with labor shortage caused by the increase in labor costs.

Some enterprises' production lines remain half open and half stop, and the industry's labor shortage rate exceeds 30%, and the traditional labor cost advantage no longer exists.

In addition, the environment of many exporting countries is complex and changeable, which also affects the development of footwear enterprises.

Insiders pointed out that this year, the continued spread of the European debt crisis, the continued deterioration of the situation in the Middle East and North Africa, together with the reduction of the US credit rating by the S & P, led to the continued downturn in the global economic environment, further inhibited the consumption of footwear, and significantly reduced the volume of orders.

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Pressure 3:

Many barriers and tight funds

International trade protection and technical barriers are intensifying. Following the continuous improvement of the technical barriers to safety, health and environmental protection concepts in Europe and the United States, Brazil and Argentina continue to investigate anti-dumping measures and measures against Chinese footwear products, increasing the cost of enterprises and increasing the difficulty of export.

According to statistics, in 2011 1-9 months, Shishi export footwear batches, the number compared with the same period last year, down by 10.1% and 26.4% respectively.

With the continuous high operation of CPI in China, the central bank has tightened its monetary policy, and the loan reserve ratio and interest rate have been continuously raised.

According to statistics, the proportion of SMEs to take bank loans to solve the capital gap is only 32.1%. Enterprises seeking behavior such as private interest loans and other means increased the financing cost, resulting in a shortage of liquidity in footwear enterprises and a difficult situation in production and operation.

Countermeasures:

Joint efforts of government and enterprises to break through difficulties

According to Li, under the current circumstances, enterprises must increase the added value of products through technological innovation, win the quality and enhance their competitiveness, which is the fundamental way to break through difficulties and base themselves on the market.

In addition, enterprises should respond positively to all kinds of "internal and external troubles", strengthen brand building and promotion, expand the export share of independent brands, develop international markets with their own brands, take "control list" with price standards, cooperate with strong buyers, actively evade the exchange rate risks brought by RMB appreciation, and improve the quality and profit margins of orders.

In addition to strengthening "hard work", relevant government departments can also organize discussions between banks and industry representatives, and study innovative ways to solve the financing problems of small and medium-sized shoe enterprises. The industry believes that strengthening cooperation between banks and enterprises, promoting information communication between cluster enterprises and financial departments, building a more efficient mechanism of capital supply and demand convergence, guiding the development of credit guarantee system, and accelerating the development of commercial or mutual aid membership credit guarantee institutions.