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Clothing Enterprises Take The Initiative To Enhance Competitiveness In The Predicament

2011/10/17 9:10:00 25

Clothing Enterprises' Dilemma And Initiative To Enhance Competitiveness

In recent years, domestic Inflationary pressures are increasing, raw material prices fluctuate sharply, labor costs and energy costs continue to rise, financing difficulties and labor shortage are highlighted, leading to increased risks for export oriented enterprises. Under such circumstances, it is very important to accurately understand the difficulties faced by the garment industry and optimize the competitiveness of enterprises. Many enterprises continuously improve themselves in the pressure, from the intensification of management innovation, to the insistence of people-oriented, to the interpretation of social responsibility, are all immovable measures.


"The appreciation of the renminbi makes it very embarrassing for the enterprise to take orders. It takes orders, profits are very low or even at a loss. The cost of enterprises still exists if orders are not placed." Dongya apparel weaving Co., Ltd. company Chief executive Xue Er - Xie said that the impact of the appreciation of the renminbi was basically absorbed by the enterprises themselves, which made the meager profits severely damaged and affected the living space of the enterprises. At present, in order to alleviate exchange rate pressure, the company can upgrade and avoid exchange rate risk by improving production efficiency, reducing intermediate consumption, improving product grades, technical content and added value.


According to Wu Huiyang, a shoe production manager, the exchange rate brings Influence Unstoppable and passive wait is not a way to advance the management level and competitiveness of products, avoid the risks brought about by exchange rate, and negotiate with foreign investors before signing the order. At the same time, the cycle of foreign orders is limited, and the period of general selection is relatively short, which shortens the time of delivery of funds. On the one hand, it can alleviate the pressure of exchange rate appreciation on enterprises; on the other hand, enterprises also improve their production efficiency.


Insiders said Shishi's exports enterprise Most of the profits are in 3%-5%, especially small and medium-sized foreign trade enterprises, mainly using export rebates to obtain profit value. Faced with the appreciation of the renminbi, many small and medium-sized export enterprises have begun to adjust the price of products according to the exchange rate changes, which is one of the Countermeasures for foreign trade enterprises to deal with the exchange rate changes. But on the whole, enterprises should take the direction of increasing the added value of products as the main direction, increase R & D investment, speed up scientific and technological innovation and talent introduction, and improve the production of new high value-added products. enterprise An important means of competitiveness.

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