What Is The Word "Expensive" In Brand Winter Clothes?

A citizen

Ms. Chen felt helpless and cold.

Eleven, on that day, a lot of clothing brands and shopping malls were seen to have more discount sales. Ms. Chen invited friends to go shopping. The purpose of the two people was simple and clear: a short windbreaker and thin coat.

In the central imperial city, a group of two people locked their targets respectively, but the price tag on their clothes and tags dropped their hearts.

"2298 yuan short windbreaker, even if" buy 600 minus 100 ", and 1998 yuan, and last year, the similar style will not exceed 1400 yuan.

"I do not think it is reasonable, a thin cotton coat jacket, even if it is a domestic brand, can be priced more than 1800 yuan, I have been buying this brand, know now that prices are rising, can not see the rise of this

Laments to reporters that the price of clothing is too high for consumers.

Mr. Zhang said that he had a price tag of 3980 yuan for a famous brand of domestic wool in the pedestrian street of Bayi Road. "This is my monthly income. Last year, the similar style was only 3000 yuan. It was really exaggerated.

"I want to buy a skirt that is worn in autumn and winter, but when I look at the price tag, most of them are priced at more than 1000 yuan.

I remember buying one last year, priced at 800 yuan, I only waited until 50 percent off.

Ms. Li complained that "I would not give up if I rose so much that I did not hit 50 percent off."

The price of clothing has gone up this season, and consumers' sensitive findings have also been obtained in the press survey.

What causes the price of branded garments to soared?

In the interview, the sellers almost agreed: the cost of raw materials and labor increased, and the price of goods was high, so they had to rise in price.

And reporters in-depth investigation found that the increase in cost is not enough to constitute the cause of price rise.

According to one industry analysis, in the past two or three years, the cost of labor and raw material costs of garment enterprises has risen by about 30%, but according to his understanding, the factory price of clothing accounts for up to 30% of the bid price.

"The price tag 1/3 belongs to the manufacturer, but even if it is 1/3, the manufacturer can achieve a profit of around 50%. That is to say, a garment, only the price 1/5 to 1/6 is the cost price.

After entering the stage of brand agents, prices began to soar, and 1/3 naturally belongs to wholesalers or agents, and sales terminals occupy the last 1/3.

As for brand agents and sellers' motivation of price increase, he thinks that hard cost is certainly one aspect, but it does not exclude sellers from self esteem and self deception.

"In recent years, domestic clothing brands are scrambling for high-end lines. Regardless of the quality of clothing, the price is lifted up first, and the price is high and the grade is naturally high.

Of course, this is directly related to the direct and indirect impact of shopping malls and consumers.

Now, in order to get more entry fees and points, and achieve higher profits, shopping malls are more interested in high-end brands with high price.

And consumers only buy expensive, do not buy the right, the more expensive the more rushing to buy.

Driven by various factors, it is an indisputable fact that price rise is a fact, and the industry believes that the price increase of each brand is just more harm than good.

"Brand clothing is not a necessity for life. Besides, the consumer groups targeted by these brands are all middle class, and these people are more sensitive to price rise and fall.

The result of price increase undoubtedly increases the difficulty of marketing.

On the one hand, the brand will follow the inflation to stabilize or enhance the brand grade by raising the price. At the same time, because of inflation, consumption will drop, and we need to increase sales promotion efforts to expand sales.

This is destined to become a contradiction. "

As he said, in some high priced brand stores and shopping malls, the reporters saw that the customers in the shops were scarce. Although the counter salesmen were reluctant to disclose the sales situation, their helpless expression and "more effort" statement showed that the price increase was not an easy task.

In the face of a new round of price rises, except for a few complaints from indignation, the overwhelming majority of consumers are calm.

"When the price is high, buy a few pieces. It is not necessarily necessary to buy famous brands to wear warm clothes.

Besides, it can be purchased online, the price is much lower than that of the physical store. "

This is what journalists heard most in the interview.

One consumer admitted that she had not bought clothes in brand name stores for several years.

"Every time I go shopping and try clothes, if I am satisfied, I will note down the style and size, search online, get plenty of money, and save money. Why not?"

Shopping in a physical store and buying on the internet shop is a good thing for consumers who resist the temptation of beautiful clothes and do not want to over increase the cost of adorning. But the reporter reminds us that we must have more eyes and choose reputable online stores for consumption.