Explain Why Customers Have "Immunity" To Clothing Promotion.

Why do fashion promotions often do, but consumers still pay?

The promotion means of any business is to make profit as the ultimate goal. When consumers are shopping, the most concerned is how to purchase the most valuable goods at the lowest cost. Regular sales promotion methods are used every year, and many of the benefits are too much moisture, and consumers will naturally feel "aesthetic fatigue".

The most frequent way for consumers to produce immunity and resistance to clothing promotion is the following behavior.

1 the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit.

It is a typical price cheating behavior.

We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, they are tired of immunity and resistance to clothing promotion.

Two

3, publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.

4 refund limit: part of the business returns.

Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.

When the clothing store was actually promoted, not many people patronized it.

Clothing stores need to promote sales promotion when they are promoting sales, so that consumers can enjoy real benefits in the shopping process.

Consumers will become repeat customers. They will recognize and participate in the promotional activities of clothing stores.