Shanxi People Win In "Do Not Take The Unusual Road"

　　 Pioneer Park

A few years ago, Luo Jian resigned from a highly paid post and started his own business. From scratch, to millions of dollars a year, he summed up his successful experience.

　　 Project: not limited to Majors

Luo Jian originally worked as a business manager in a company in Guangzhou. "Once I chatted with a vendor who sold eggs and pie, and I knew that such a stall would earn about 200000 yuan a year." He said that this is more than his senior white-collar income.

The original entrepreneurial impulse came from this, but when it was time to choose the project, Luo Jian was in trouble. "I majored in food engineering at university. I was thinking about engaging in related industries, but I chose to go and get nothing." According to his survey, the market of food industry has been saturated, not only the industry giants, but also their inherent safety, environmental protection and other attributes, so that entrepreneurship is bound to grow hard. "The transformation of ideas has given me a better choice." Luo Jian finally locked his eyes on the curtain sales. Although this project has nothing to do with its major, its characteristics are low investment, low threshold and high returns. In addition, the curtain industry has not yet been a big brand, more conducive to low-end sales. "Choosing the industry with high feasibility and avoiding professional circles is the first step in starting a business." Luo Jian said, facts have proved that in industries that do not understand, as long as they are willing to learn, they can grow up very quickly.

　 Money: try to spend someone else's money.

Everyone knows that there is no money to start a business. Luo Jian said that there are many sources of funds, such as savings, bank loans, loans to friends and family, but these are very common channels of fund utilization.

In the absence of liquidity and scarce customers, Luo Jian began to look for those unsalable businesses. "There are some large wholesalers in the clothing city of the provincial capital. They stock up a lot of outdated goods because they have to manage. Salable goods There is no time to deal with backlogs. " He said, "this is exactly what we need. We can first" salesmen "to help them sell backlogs. "Any commodity can find buyers." Luo Jian believed that, with his enthusiasm and hard work, he finally sold the curtains that had been "low in" (actually not paid in advance) and sold in batches. In doing so, it helped the big wholesalers solve their worries, and made a small profit for themselves. More importantly, many customers were also brought in. "That's how to spend other people's money and create their own business." Luo Jian said, "financing should also emphasize thinking. In practical operation, a method that can achieve twice the result with half the effort can be found only by careful thinking."

　　 Customer: give them a home.

Luo Jian's company is located at the east side of Di village, provincial capital. Window curtains Sales concentrated area. "But my customers are more and more, because I treat every customer with my heart." He said.

Customers who come to the company to purchase or inspect are free to provide room and board, so that customers can feel like home even in the field. In this way, some customers are forced to buy goods and are gradually becoming familiar customers. Some customers are not satisfied with the goods. They recommend Luo Jian to their friends, and their friends become familiar customers.

Luo Jian said, in attracting customers, we should also pay attention to innovation and thinking, pay attention to long-term vision, do what others do not want to do, so that customers are naturally yours.

　　 Sales: pioneered " Shirt type Sell on Theory

All along, curtain sales insist on custom-made system. "I now introduce the" shirt type "sales system for the first time in the industry. Luo Jian said, in fact, the current commercial housing window size, can be categorized, divided into intervals, a certain size range as a number. "In this way, customers can choose curtains in the shop and buy them as size shirts."

"Customized, labor costs must be high, customers pay more, businesses less profits." Luo Jian said, and "shirt sales" is to achieve the finished products of curtain, reduce labor costs, raise profits, and also reduce prices for customers. "In fact, in some developed countries, curtains are sold in supermarkets." At present, the "shirt type" sales have been made in scale, and the market is expected to reflect well.

Luo Jian said that the curtain industry lacks a large influence brand, and the "shirt type" sales may promote the development of the industry brand. {page_break}

　 Expert analysis

Wang Hongsheng, a judge of municipal entrepreneurial projects in Taiyuan

The selection of entrepreneurial projects must be based on the market.

The primary factor in choosing a business project is whether there is a market for a product or service. Second, consider whether the entrepreneur has the skills, expertise and resources needed for the operation. Many entrepreneurs in the society have just started their entrepreneurial ideas, often not like Luo Jian, first of all, not considering the needs of the market, considering whether the customers need and how much they need, but simply thinking about what expertise I have or what resources I can have to start a business, ignoring the needs of the market, often lead to being abandoned by the market.

There are many ways to start business financing, and not all of them will take cash. As Luo Jian, helping suppliers of raw materials to solve the problem of inventory backlog can solve the problem of venture capital.

Of course, some entrepreneurial projects can also get part of the funds through the form of early consumption cards, partnership ventures, dismantling entrepreneurial projects into small projects and so on, which can reduce start-up capital. In the start-up process, the rational use of cash is the most critical. Only by learning to plan and manage cash can we solve the problem of controlling the shortage of venture capital.

In terms of cost control, entrepreneurs often think of minimizing investment in business and neglecting the needs of customers. Only when meeting the needs of customers and reasonably controlling costs can enterprises go to a virtuous circle. The "shirt type" sales mode is a way of combining cost control with winning customers. Under the premise of not affecting customer demand, reducing costs is a way for enterprises to obtain profits. Simply considering costs, ignoring customers, enterprises may lose the market and the risk of starting businesses will increase greatly.