Textile City Brand Effect Is Emerging
Lately,
Shaoxing
Weit Textile Co., Ltd. is busy developing new flower fabrics suitable for Italy and other European markets.
Since China's textile city was filled with the global Italy docking conference held in Prato, Ren Xiaorong, chairman of "Wei Teng", has made many acquaintance with Italy businessmen. These businessmen have come to China Textile City for inspection with samples these days.
Fabric
。
The "global conference" not only lets us learn the advanced business models of the world, but also builds the world for our fabrics.
Sale
Network. "
Ren Xiaorong said.
The "global" docking conference is the first to go abroad, which means that China's light textile city has started the global network.
During the opening year of 12th Five-Year, China Light Textile City continued to promote its market through planning and construction, management services, investment promotion and Exhibition creativity through deepening the two pioneering work, the visible market and the invisible market.
Sail against the current and retreat without advance.
How to stabilize the domestic textile professional market and maintain sustained and steady growth? The management department of light textile city believes that we should enhance cohesion, gather more businesses, enhance influence, and create more individual brands and stronger overall brands.
Now, the planning and construction of "hardware" such as supporting facilities in spinning City has been more and more perfect. The exhibition center, roll service center and storage logistics park have been launched in succession, and the market facade has pformed the traditional market area into a new look.
Market management services, such as "software" construction to promote simultaneously, meticulous management, information management, business quality improvement projects, greatly enhance the market cohesion.
In the first half of this year, there were 2486 new registered businesses in the Textile City, 16 new permanent representative offices outside the country and 13 foreign-invested commercial enterprises, and 38 billion 885 million yuan in the first half of this year, an increase of 15.84% over the first half of last year.
Textile city brand effect has been constantly strengthened.
"Brand is the life and the ultimate goal of an enterprise. We must build the whole brand of China Light Textile City, and also help the textile operators to establish individual brands and really make the textile city bigger and stronger."
The head of the textile and urban construction management committee said that since the beginning of this year, our county has built around the brand building of the Textile City, and at the same time it has become the brand of the domestic convention and exhibition industry. At the same time, it has been the first to "cross the globe" across the country, and has successfully hosted the "global textile and Garment Supply Chain Conference", so that the textile merchants have more opportunities to occupy the high-end market. Many businesses have opened chain stores around the world and embarked on the brand of sustainable development.
E-commerce is the thoroughfare of trade in twenty-first Century, and China's textile city is planning to seize the opportunity.
In the first half of this year, the state capital acquired the textile city network company to build the "most authoritative and internationally influential" online Textile City in China.
Not long ago, the online textile city was formally launched. The textile market and scarf Market of the textile city were integrated into the Internet and built the first online grey market and scarf Market in the country. The other market traders in the textile city also followed up. Nowadays, the click rate of the online Textile City has reached about 1700000 times.
Solid and virtual go hand in hand, laying a solid foundation for the development of China Textile City in 12th Five-Year.
The head of the textile and urban construction management committee said that the development of light textile city is a systematic project. It has already made a good start in the first half of the year. Next, through the implementation of brand strategy, the development of the headquarters economy and the development of creative industries, we will gradually realize the innovation and upgrading of market functions and trading subjects, ways and means, and promote the linkage of the market with the industry, the market and the city, and turn the China Textile City into the "industrial upgrading leading zone, the textile trade gathering area and the urban economic leading zone" of Shaoxing county.
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