Kasiron'S Differentiation Strategy Helps Enterprises Enter The Fast Lane Of Development

August 8th hearing brand It is the soul of an enterprise and an intangible value beyond the product. Enterprises that take the brand as the core competitiveness can open up the market more effectively and quickly and gain fame and fortune. Marketing Effect. Looking at the footwear industry in China, whenever those enterprises based on long-term development have done enough efforts in brand building, there is no doubt that only by firmly grasping the loyalty of the main consumer groups with brand can we win an invincible position in the market. But the competition is so fierce. footwear industry It is not easy to establish an excellent brand in the market. Under the same environment and condition, who can cultivate a strong brand with the fastest speed, who can master the leading power in the industry. This strategy of winning by "fast" has indeed made many shoe enterprises successful, and the whole shoe industry has gradually entered the fast lane of development.

In recent years, the growth rate of children's shoes and clothing industry is obvious to all. The emergence of all kinds of brands has become an irresistible backbone. The brand of children's shoes and clothing represented by the card has played the "fast" craze to the extreme, and the whole market is full of vitality. Today, Kasiron has grown into a modern professional shoe and clothing enterprise integrating R & D, production and sales. It has become the fastest growing brand with the annual strong growth rate. It already has nearly 2000 plus counters and stores. With the support of "fast" strategy, Kasiron has won many honors such as "ten brands of Chinese children's shoes", "100 strong sports brands in China" and "China's most popular children's shoes and clothing brands". These brilliant honors have once again proved that the key to winning the market is speed.

In the process of rapid growth, Caslon They also attach great importance to brand building. Product is the basis of brand, and it is also the focus of the brand to occupy the market. However, the phenomenon of homogenization of children's footwear industry is serious, which has become the biggest obstacle to the development of the industry. Kasiron brand has abandoned the vicious disease of the industry, adhered to the brand product quality, and has reached a strategic cooperation with the China leather and footwear industry research institute, and has carried out in-depth discussions and cooperation in product development, product standardization and quality control. Relying on professional research and development strength, and employing international fashion designer and research staff, the top R & D team has been set up to accelerate the pace of product development, shorten the time from new product development to market entry, take into account the trend of foreign fashion, combine the characteristics of Chinese children's growth, and create a comfortable, environmentally friendly, humanized product with perfect integration of technology and fashion.

For the mass consumer goods such as shoes and clothing, the vitality of the market is ultimately determined by quality. With greater capability of independent research and development, it has stronger core competitiveness. Kasiron brand can ensure the speed of development while ensuring the quality of business philosophy, so that Kasiron has become the leading brand of children's footwear industry. Of course, the innovation of marketing strategy and the construction of channel terminal are also important. Kasiron pioneered the first independent innovation brand image of China, "Jinwei Kasiron", and invited Asia's popular star Xiao bin as a brand spokesperson, opening up a new era of marketing through the dissemination of media such as television and the Internet, and at the same time, relying on sports events to promote the brand in an all-round way. On the other hand, Kasiron, with highly efficient and professional marketing team, has made intensive efforts in the exclusive system of shoes and clothing. At the same time, he chose to set up branches in six core cities of Chengdu, Zhengzhou, Zhuzhou, Guangzhou, Taiyuan and Hangzhou, and set up a marketing center to provide better brand services for terminals, and also raise the level of channel profitability. In the field of market, Kasiron developed a huge network layout and broke through in one fell swoop to win the love of customers and consumers.

In the brand game of children's shoes and clothing, most of the domestic brands are on the same starting line. If we want to get ahead in this competition, we must have a "fast" strategy as a guide to keep people behind. The brand of children's shoes and clothing developing at a high speed can fully take advantage of the current advantages. Like Kasiron, the strategy of differentiation will add momentum to the fast jumping brand, transform it into the biggest advantage, strive to sprint in competition, and win the market.