"Humen Clothing" Jointly Alibaba To Sell Online.

The introduction of traditional physical stores into the overall online sales platform.

Reporters learned yesterday that an organization in Humen will join hands with Alibaba to build all the clothing brands in Humen after building the Humen clothing headquarters base, and create an online comprehensive franchise store for Humen's clothing brands.

The industry pointed out that this kind of marketing mode that effectively combines traditional business with e-commerce is the first time in Dongguan.

Naming "

In the afternoon of July 24th, a road sharing forum entitled "manufacturing industry's electricity supplier" was held in Humen. The forum was jointly organized by Alibaba, Dongguan network chamber of Commerce, Humen clothing association and Humen International Shopping Center.

At the forum, the Humen International Shopping Center announced that it will work with Alibaba, Dongguan network chamber of Commerce and other e-commerce service enterprises to create a third party e-commerce brand promotion platform. "We plan to centralize the entire Humen clothing brand and put it on the Internet as a whole, and it will be crowned with the name of Humen clothing to achieve the scale effect."

People in Humen International Shopping City say they are already promoting their work in the early stage.

Clothing companies to build a physical store to join the online sales platform marketing mode, there were precedents in Humen.

In March 2009, a women's clothing mall in Humen took out hundreds of shops to support business students. Considering the impact of the financial crisis on the traditional clothing wholesale industry, the local government decided to guide these entrepreneurs to promote their clothing.

Dongguan is the first time for industrial packaging to go online.

"What we want to enter is Humen's second tier brand, which is YISHION's Pine hawk, fox fairy, little tiger, Han Ni and so on."

For the failure of the predecessors, the Humen International Shopping City, the person in charge, said that the main is not to keep a good brand, but also lack of patience, the most critical is that there is no emphasis on the Humen clothing brand.

"What we need to do is that customers can go to the physical shopping mall in Humen to find all the clothing brands in Humen, and the virtual shop named" Humen clothing "on the Internet also integrates the top brands of Humen's clothing industry and their products.

Insiders pointed out that this kind of regional leading industry's top brand collection will be bundled with physical stores.