There Are 5 Misunderstandings In Using Facebook Marketing: Simply Broadcasting Content Is Boring.

More and more small businesses begin to use Facebook for marketing, but many companies do not even understand some basic common sense.

Social media

The following are the 5 major problems that can arise when using Facebook for marketing:

1. simple

When asked about the most important taboo of using Facebook marketing, I believe every social network marketing consultant will tell you not to broadcast your message, but to continue to provide relevant content to fans.

Facebook spokesperson Anne Kobita (Annie Ta) said: "through Facebook, enterprises of any size can carry out effective word of mouth pmission.

But Facebook pays attention to integrity, if your business is not credible, or by false means and customers.

Peter Shankman, a social media consultant, also supports this view. Schachtman said, "your job is interaction, not just broadcasting." Peter Schachtman said.

What fans need is a reason to communicate with you. Your task is to give them the reason to support you.

Andy Smith, a social media expert, said: "many companies are eager to learn how to make money through Facebook, and then go straight to the Smith rather than trying to interact with customers to provide a real and meaningful online experience.

Businesses should realize that people come to Facebook to interact or become part of the community. "

2. do not invest in time maintenance

The second common measure is to set up a marketing page without spending time on maintenance.

Internet marketing expert Taylor Platt (Taylor Pratt) said: "some small businesses always think that after the Facebook page is created, the customers will come to visit and become their fans.

In fact, far more than that.

This will not only affect the growth of the number of fans, but also affect the relationship with the current fans.

Especially fans who have become customers, they want to get timely feedback when they visit corporate pages.

Paco Communications social media strategist Alex Levine (Alex Levine) said: "unlike traditional forms of broadcasting or Yellow Pages advertising, you can't create Facebook pages without letting go.

Creating a page is just the first step, and it needs to be updated and monitored in time. "

3., content is boring.

When it comes to marketing, some businesses forget that Facebook is a social place where users can share interesting information.

In marketing, enterprises should think about what kind of content the fans need.

Schachtman believes that enterprises must make fans wonder.

He said: "state update has no new meaning, enterprises can provide pictures, video or multimedia content.

If your content annoy the fans, they will leave, so maintaining diversity and personalization is very important.

Infusionsoft Community Manager Joseph Manna (Joseph Manna) said that excessive use of distribution tools to automatically distribute content is also not conducive to marketing.

Manna said: "no matter what we do, we can not automatically generate all the contents.

It's very convenient, but it's easy to get problems. "

4. failed to make full use of Facebook mechanisms and tools.

Facebook is a relatively new media. Some enterprises have not made full use of all the functions of Facebook, thus missed the golden opportunity.

Craig said: "many small businesses do not make full use of tools to push themselves to users. For example," information label "is a very practical tool, but few companies can use it to create a personalized welcome page.

Craig also said: "on the issue of page avatar, many enterprises upload enterprise Logo, but this kind of fingernail size image in the news drive is hard to display. It can only see several letters in the middle of Logo, so the pictures are of little significance."

In addition, the built-in analysis tool Facebook Insights is often ignored. This is a very practical tool to understand which contents are most concerned.

5. breach of Facebook terms of service

It is not only necessary to know how Facebook works and what tools are available, but also to understand the terms of service of Facebook is also crucial, which is often ignored by some enterprises.

Lisa Jenkins, a small business marketing consultant, said: "almost every day, the behavior of some businesses jeopardizes Facebook's terms of service." Lisa Jenkins.

For example, create a community on personal pages instead of Facebook pages, providing content that violates the relevant regulations.

To avoid these common mistakes, enterprises need to take some time to understand the Facebook platform, know how to attract and maintain fans, and interact with fans in real life.

FuzedMarketing marketing expert Ben Naswig (Ben Nesvig) said: "unlike big enterprises, small businesses can communicate more closely with customers.

But when they joined the Facebook, they seemed to have forgotten it, which is their greatest strength and asset. "