Shoes And Clothing Enterprises Need To Ponder Deeply: Internal And External Troubles Aggravate The Contradiction Between Supply And Demand.

According to the latest survey released by the Ministry of Commerce, the balance of supply and demand in the consumer goods market has increased in the second half of this year, but for the first time in ten years, the supply of some major consumer goods has been tight.

5 of the 600 main consumer goods are tight, which is the first time since 1998.

The main commodities are mainly pork, pork ribs, peanut oil, soybean oil and rapeseed oil.

Among the 109 varieties of oversupply, they are mainly concentrated in industrial consumer goods such as electrical appliances, clothing, clothing, shoes and hats, watch glasses and so on.

The survey results show that the contradiction between oversupply and consumption of some consumer goods has been aggravated.

The survey on the supply and demand of major commodities in the domestic market began in 1995. It has been 12 years ago. The Ministry of Commerce organized the competent departments of Commerce, key production and circulation enterprises, relevant trade associations and experts to conduct a questionnaire survey on the supply and demand of the 600 major consumer goods markets in the market. The results can reflect the market supply and demand from one aspect.

From the survey results, 1995-1997 years of domestic market demand for goods accounted for 1.63-14.4%, in the 10 years after 1997, accompanied by the rapid economic development, the continuous optimization of economic structure, the supply of goods and varieties of the market, the number of quality increased significantly, the buyer's market dominant market structure has been further established.

Goods that are in short supply have disappeared in the market.

The fundamental change of market supply and demand determines that the seller's market, which is dominated by producers and sellers, has shifted to a buyer's market dominated by consumers.

But today, the domestic consumer goods market has re established the supply of goods that are tight. This is a cause for concern.

This is a phenomenon that occurs when the economy is growing rapidly and most industries are overcapacity. These are all necessities of life for residents.

The reason for the tight supply of a small number of commodities is that the income of residents has increased in recent years, and the market demand is strong, which has led to the rapid growth of consumer goods market sales.

However, because of the rigid demand for pork and edible oil, the most important reason is that the supply of raw materials is scarce, and the supply of non-staple food such as pork is tight due to the cyclical and epidemic situation.

The contradiction between the supply of most commodities and the tight supply of a small number of commodities in the market is mainly reflected by the following problems: first, the supply structure of our country is still irrational.

In the same field, there are many repeated investments in production projects of the same product variety, the same technology or even the same specifications and products. The difference of supply structure is not significant.

When demand changes, the oversupply of industry and the shortage of effective supply are immediately apparent.

Fundamentally speaking, this is an excess supply of homogeneous goods or competition caused by the competition of non differentiated commodities.

Because of the rigidity of supply structure and the lag of structural adjustment, the existing production system can not provide effective supply, which is the most fundamental factor that causes structural contradiction between supply and demand.

From the phenomenon, the imbalance between demand and supply of consumer goods is manifested by the fact that most manufacturers are crowded in a very narrow market space, producing the same grade and the same kind of products, resulting in the absolute surplus of the supply of these consumer goods, while the new products that meet the needs of urban and rural residents do not pay enough attention, and a part of the residents' consumption demand can not be satisfied.

Two reflects the acceleration of the income of rural residents, but there is also limited room for revenue growth under existing conditions.

Therefore, the commodities that have already been saturated in cities can not be successfully replaced in the countryside, especially the purchasing power of the rural areas in the Midwest and the poor areas can not grow up rapidly, and there is a fault phenomenon in the urban and rural consumption market.

Three is a reflection of the contradiction between consumption capacity but no consumption demand and consumption demand, but no consumption power.

In the process of reform, a large proportion of the low-income group and the absolute poverty population are in short supply demand.

The polarization of income, in view of the existing supply level, has formed two classes of non consumption demand and consumption demand without consumption.

Compared with the purchasing power of Chinese residents, the overall level of China's prices is not low.

Quite a lot of commodity prices have been "integrated" with international standards. However, China is also a low income developing country. Many commodities are much higher than the income level of Chinese residents.

We should see that from the current market supply and demand situation and development trend, the contradiction between supply and demand of commodities is still prominent, and over 70% of commodities will still be in excess of demand.

From the perspective of international environment, trade frictions are obviously aggravated, the appreciation of RMB is expected to increase, and the adjustment of domestic export tax rebate policy will also restrict the rapid growth of China's foreign trade export, and the weakening of external demand will aggravate the contradiction between supply and demand of commodities in the domestic market, and further crush the market space of textiles, household appliances, shoes and other commodities.

Therefore, the rapid growth of consumer demand will still face the dual pressure of domestic supply capacity and the weakening of external demand.

In view of the structural contradictions in the current economy and the new contradiction between supply and demand in the market, we should improve the effect of macroeconomic regulation and control, further enhance the ability of regulating and balancing commodity markets, and maintain a reasonable supply and demand relationship in the commodity market.