Luxury Collective Price Increases Are Meant To Maintain The High-End Price Advantage?
LV almost rose 6% across the board, and Estee Lauder and Clinique raised 5% to 8%.
Cartire,
Rolex
5%~10%...
Recently, the price of luxury goods collectively rose, and some market participants analyzed the main reason is to maintain the high price.
According to the Ministry of Commerce, statistics show that 20 kinds of high-end consumer goods, such as watches, bags, clothing, wine and electronic products, are about 45% higher than those in Hongkong, which are 51% higher than that in the United States, and 72% higher than those in France. The prices of these five brands are higher than those in the United States.
This leads to over half of the consumption of high-end consumer goods and luxury goods in China.
Is there any dispute between the parties?
Luxury goods
When the high-end consumer goods were reduced taxes, the major brands went on the same price in July.
This is the second round of price increases this year.
At the beginning of the year, LV, Chanel,
Hermes
Some luxury goods have raised the price of some of their products, which are explained by the cost of raw materials, labor costs and logistics costs.
But the market analysis, in general, product prices = production costs + sales costs + exchange gains and losses + reasonable profits + brand premium.
The pricing principle of luxury goods is different from that of ordinary consumer goods. "Luxury high-end, rare, full of aesthetic and emotional factors, and maintaining a high price is the spiritual value of luxury goods. It is worried that after" lowering taxes ", the price will rise first, which is the main reason for the continued increase in the price of luxury goods.
Huang Jianhua, general manager of Hubei Ao Tai environmental protection equipment Technology Co., Ltd.
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