The Development Of China'S Clothing Industry And The Change Of Department Stores In The New Economic Era

On the afternoon of July 7th, "resumed Legend - 2011MYMOMENT (Lang Dai fashion) China general merchandise industry (Shenzhen) forum" was solemnly opened. This forum is hosted by Shenzhen science and technology industry, trade and Information Committee, China general merchandise business association, China National Business Information Center, China Fashion newspaper, Shenzhen garment industry association and Shenzhen Langdai Garments Co., Ltd. "2011 China's department store (Shenzhen) forum" has gone beyond the past in terms of height and intensity. Not only the commercial terminal giants and the strength brand businesses have come, but the famous economist Lang Xianping and the famous fashion industry economic research expert Li Kailuo have made a keynote speech at the scene, focusing on the win-win cooperation between the clothing industry and the department stores. Li Kailuo, an economic research expert of China's famous fashion industry, gave a brilliant speech on the topic of "China's clothing industry development and department store transformation" under the new economic era.

Li Kailuo: China in the new economic era clothing Industrial Development and department store reform

In the new economic era, China's garment industry is undergoing great changes and great development. Global fashion trends are becoming increasingly close. China has become the world's largest producer and consumer of clothing, and has become an emerging market and hot spot for more and more international fashion brands. For the Chinese garment industry on the fast track, how can we grasp the direction of the situation under the new economic situation and how to find opportunities in the crisis and achieve greater development? China's famous fashion industry economic research expert, President of Guangdong fashion industry economics research institute, and Mr. Li Kai Luo, President of Bi LAN International Investment Consulting Co., Ltd., with his forward-looking perspective, strategic thinking, authoritative theory and vivid cases, all of them provide a high level of decision-making wisdom for Chinese enterprises to grasp the market. In light of the current market development situation and pattern competition pattern, taking the development of China's clothing industry and department store transformation under the new economic era as the theme, the paper will give a detailed analysis of the impact and future development trend of China's clothing industry, which will play a positive role in guiding the long-term development of China's clothing industry and the breakthrough of the pattern of the department store industry.

Mr. Li Kailuo believes that a Culture The era of industrial economy driven by technology and technology is coming, and the blending of capital and industry has changed the fashion competition pattern rapidly. The characteristics of diversification, recombination, information and globalization have never been so swift and profound as today. In the new economic era, business mode is the basis and driving force for market transformation and innovation. The implantation of the new business mode has opened up new fields and spaces for the industrial transformation of China's garment market. After years of evolution, various international business models and business formats have entered the Chinese garment industry, and have produced a more stable business model and business form in the actual operation. This is an important foundation for the development of business in the industry. With the advent of new consumerism in the new business age, new business ideas and new business operation models have been constantly emerging and emerging. Mr. Li Kailuo has thoroughly analyzed the six commercial trends of China's clothing business models in terms of competition situation, circulation channel mode, retail store mode, marketing mode, profit mode and business trend, and gradually deepened the five trends of China's clothing business profit model.

Mr. Li Kailuo put forward the topic of thinking about how enterprises and brands should adjust their business strategy and market view in the face of new business ecology and market competition, and aim at the four major characteristic markets in China and Chinese clothing. channel The status quo of the industry is forecasted and forecasted for the future development trend of department stores. The full opening of the Chinese market, the impact of the development of SHOPPINGMALL under the metropolitan economic system on the traditional department store industry, the flourishing and development of the theme department stores, the constantly changing professional market of clothing, and the various commercial pedestrian streets created by the urbanization process of China's two or three tier market have given new competitive implications to this business pattern. The in-depth analysis of Li Kelo needle provides a scientific theoretical basis for the new development of the traditional department store industry and the professional market of traditional clothing.

At the end of the article, Li Kailuo said, "the competition in twenty-first Century is not the competition between products and products, nor is the competition between brands and brands, but the competition between business models. It is also the face of entrepreneurs. New business The new market is based on the concept of innovation and competition in practice, which has given us a lot of thinking and inspiration.