Youth School Dance Helps Sales Increase In UK Stores

2011/7/2 16:19:00 86

Britain

Debenhams

Department stores announced that British teenagers would not attend the disco in the next few weeks but dance at the American Wind school dance.

This phenomenon is very popular in Britain now. In some areas, 9 of the 10 secondary schools will hold such activities, which makes the style of the dance special popular, creating another sales peak after Christmas.

Unlike the school disco, the school dance is more formal. It is very particular about dressing. It needs to wear evening dress and black.

Bow tie

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Since the beginning of the "Prom season",

Debenhams

Department store

Sales of handbags increased by 57%, while false eyelashes increased significantly by 1322%.

The prom shoes sell faster than they think.

This trend is encouraged by the popular TV shows in the United States and has been increasing year by year.

According to the Debenhams study, this trend has created another phenomenon, which is that girls are keen to compete with their peers.

These girls are eager to become the focus of the dance. They urge their parents to spend nearly 600 pounds on the ball.

So, Debenhams Department told salespeople to tell parents not to think that it would cost a lot of money for a dance, just 60 pounds for the Debenhams department store costume.

Kelly Barker, a spokesman for Debenhams department store, said: "school disco seems to have passed through its popularity. Now all the attention is at the school dance.

It's great that these parents can buy designer brands in their stores at high street prices.

Liz Brewer, a female social expert, added: "the Duchess of Cambridge is now an icon for girls because she not only shows that clothes can be reused, but also shows that high street fashion is no problem," added Liz Brewer.