Wenzhou Shoe Enterprises Rush Into Liquor Trade Mark To Enter Wine Industry

If there is one thing that interests a lot of Wenzhou businessmen at the same time, at least at present, it is bound to have huge profits. This is an invariable "grassroots law" in Wenzhou's economy.

According to statistics, from the beginning of 2008 to the first quarter of this year, enterprises and individuals in Wenzhou have applied for 1165 liquor labels altogether. Many of these trademark applicants are transferred from traditional industries. What is worth noting is that AOKANG, Kangnai , Wedding bird , Semir Hundreds of traditional industrial enterprises, including famous shoe and garment enterprises, are also involved.

"Now the heat of Wenzhou people investing in wine industry is very much like the real estate and fried coal. No matter what line they used to do, they will fight the idea if they have some money on hand." A local wine industry in Wenzhou said.

Wenzhou shoes and clothing enterprises registered alcoholic liquor brand enthusiasm

Recently, the trademark search results obtained from Wenzhou Jindian Intellectual Property Consultancy Co., Ltd. showed that in 2008, Wenzhou registered only 605 trademarks of grape wine. From 2008 to the first quarter of this year, the local enterprises and individuals in Wenzhou had applied for 1165 commercial labels, and only 421 wine brands were registered in 2010 alone.

It is noteworthy that in the ranks of trademark applicants, there are a large number of enterprises that do not seem to be related to the liquor industry. Among them, there are many traditional Wenzhou industries, including leather, shoes and clothing, packaging, and so on. There are more and more famous Wenzhou traditional enterprises.

Among these traditional industrial enterprises, including Zhejiang clothing Semir, Limited by Share Ltd, Zhejiang wedding bird clothing Limited by Share Ltd, red Huang Lan group Co., Ltd., Zhejiang Georges white dress Limited by Share Ltd, etc., the famous shoe leather enterprises AOKANG group, Kangnai Group Co., Ltd. and Japan Tai Group Co., Ltd. According to the reporter's rough statistics, at least nearly a hundred similar traditional industrial enterprises have applied for the registration of liquor trademarks.

Another basket of shoes and clothing traditional enterprises

In fact, many of the various trading companies engaged in liquor trade in Wenzhou have successfully converted from traditional industries such as shoes and clothing in recent years.

Li Xianmin, general manager of Wenzhou Boli Trading Co., Ltd., has worked for more than 10 years as a shoe material company. After entering the wine trade, he simply transferred the shoe material factory.

Under the idea of "diversified management", some enterprises that take traditional industries as the main business also have their distribution in liquor industry. Huafeng Group, which specializes in the production of new polyurethane materials, has registered not only the trademark of "HUAFON" grape wine, but also the liquor business department, which has established long-term cooperative relationship with French businessmen in Wenzhou and co operated in the import of imported wines.

Liquor industry becomes asset deep water port

Xu Liang, Secretary General of Wenzhou alcoholic beverage industry association, said: "there are more than 100 members of our association now. Over the past two years, many traditional industries have entered the business. The more representative ones are the original shoes, clothing, leather and other industries."

"In addition to these traditional shoes and clothing enterprises, there have been many real estate enterprises in Wenzhou in recent two years. A senior member of the Hangzhou wine culture center said that after the financial crisis in 2008, the price of wine dropped sharply along with the decline in demand in the European and American markets. The Wenzhou people with sharp smell immediately saw business opportunities. The quality Club increased with the extension of storage time. Under the current inflation expectation, Wen's business was regarded as an effective way to avoid the risk of capital.

At the same time, over the past few years, the profit of traditional shoes and garment manufacturing industry has been getting thinner and thinner, and more and more difficult to operate. Many traditional enterprises are looking for new investment directions, "Xu Liang said." the broad market prospect and return anticipation of wine industry is another main reason for attracting Wenzhou enterprises. "