LV Becomes "The Most Valuable Brand".
Recently, a consultant named Louis Vuitton as "the most deserving".
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With the rapid development of the luxury goods industry, more and more brands are trying to get into this gorgeous industry. Recently, a consultant named Louis Vuitton as "the most valuable brand". In a recent study, brand research expert Millward Brown Optimor said that the total value of Louis Vuitton reached $24 billion, an increase of 23% over last year. Perhaps we do not have a special understanding of this. In other words, this means that the wealth value of Louis Vuitton is now equal to the sum of Hermes Hermes, Gucci and Chanel Chanel. The 3 brands ranked second, third and fourth respectively. In addition, it is worth noting that Burberry ranked first in the list. Although it's only tenth, brand research experts say, "Burberry's wealth. value Compared with last year's surge of 86%, this is due to Burberry's active commitment to digital technology and fashion. "
Millward Brown says the success of Louis Vuitton is the result of its efforts to develop the economy and smart deployment of digital new media.
This is also true for the classic British brand Burberry.
In the past few seasons, Burberry has successfully introduced the show on the Internet, and stressed the brand's innovative spirit and achieved unprecedented good results.
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