The Fashion Industry Of International Brands Is Developing Towards The Direction Of Low Carbon And Environmental Protection

in recent years environmental awareness Green bags are becoming more and more popular.

But "green extension" exhibition booth ”According to the sponsors of the runway to green, Gucci, Burberry, Stella McCartney and Tommy Hilfiger famous brand The scale, ability and reputation of fashion industry greening can be better and more.

Twenty nine top designers are planning to start running at the fashion show "green extension platform" on the 29th to raise money for environmental education and awakening Fang Eucalyptus. The designers also agreed to participate in the NRDC's clean design program, which will teach them how to integrate many aspects of their business, from raw materials, textile processing and manufacturing, to packaging, recycling and delivery, with environmental approaches.

Many, says Linda Greer, director of the NRDC designer They seem knowledgeable about these problems, and they even know the possible solutions, but they don't know how to move from the current situation to the ideal end.

This is it. green The bridge that runway plans to play. "I think what this industry has discussed many times in the past is that it is very complicated to practice environmental protection," said sylvana ward durrett, co-founder of the green extension project and director of Vogue's special events. We want to help designers take the first difficult step. We hope that over time, they will become more and more environmentally friendly. "

'consumers also have to be trained, so they want new products and are likely to be willing to pay a little more,' said Lorenzo Roccia, President of the green reach, and another co-founder, Luisana Mendoza. There is no other power consumer Pressure is more likely to make companies change their practices.

"We want consumers and designers to think in sync," durette said. We want people to like the new generation of green products and buy them because they are great, fashionable and popular, and of course, because they are environmentally friendly. "

Griel hopes that the designers involved in the project will start with questions, personal interests and hands-on spirit. "We want to give designers a list of where to start," she said. "We don't expect designers to do all the options at once, and it's good for us to try any one." Change is neither quick nor easy, and requires more commitment, including financial support. But Grier hopes that once change begins, these actions will continue. "What the fashion industry has done so far is to develop a small number of environmentally friendly products, and it has not affected the fashion industry's main way of making clothing," Grier said. We want to open a new page. " She says the fashion industry needs the ability to think outside the framework most because some solutions have not yet been developed.