Costume Fair: A New Mode Of Clothing Industry Integration

In from March 28th to 31st, the nineteenth China International Clothing and Accessories Fair was held in Beijing.

More than 1000 brands converged and more than 10 viewers visited.

Year after year, the Expo will be renewed every year.

This year, the Expo revealed that the integration of multiple resources has become a new trend in the development of the industry.

Channel integration

In March 29th, the seven leading Wolves of the domestic clothing brand announced the official purchase of Hangzhou Kenna Garments Co., Ltd. to create an agent platform for international luxury brands to enter the Chinese market.

The completion of the acquisition marks the seven wolves to further improve the brand management structure of the enterprise.

At the same time, it also marks China and foreign countries.

According to Fujian

The huge consumption potential of China's luxury goods market is an important factor for the seven wolves to buy Hangzhou Kenna.

Zhou Shaoxiong said that the acquisition is the need for seven wolves to adapt to the upgrading and market of China's domestic consumer market.

Through this cooperation, the seven wolves can provide more opportunities for Chinese consumers to contact with international luxury brands, and the seven wolves will also provide services for more international clothing brands to enter the Chinese market by virtue of their own capital advantages, channel advantages, resource advantages and management experience.

Exhibition fusion

The exhibition area is 110 thousand square meters, bringing together more than 1000 Chinese and foreign garments.

The Taiwan textile industry development association not only organized 15 brands, 13 Taiwan high quality manufacturers to participate in the fair, but also promoted the sixth Taipei charm clothing brand exhibition from October 21st to 23 at Taipei Nangang Exhibition Hall.

According to the relevant personages of Taiwan textile and Extension Association, this year's Taipei charming clothing brand exhibition is expected to have 200 exhibitors from all over the world, and the number of visitors will reach 15000.

This TaipeiINStyle will plan diverse and exciting activities, including pre press conference, professional exhibition, dynamic exhibition, designer forum and seminar, trade fair and exhibition activities. The exhibition will bring together fashion costumes, fashion brands and designer brands. It will showcase the upcoming boutique products, create new opportunities for fashion and creative industries, create new fashion and fashion sites, and provide buyers with excellent procurement platform.

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The fourteenth cross strait textiles and Clothing Fair and 2011 casual wear fair, hosted by the Quanzhou Municipal People's government and the Shishi people's government, also strongly promoted the Expo.

The Expo will be held in Shishi from April 18th to 21.

According to the organizers, Haibo will continue to carry out the theme of "cross-strait, scale, profession, leisure and fashion", adhering to the great opportunity to achieve "big exchanges, great cooperation, great integration and great development" after the big three links, highlighting the new connotation of the exhibition, constantly integrating the advantageous resources, promoting the development of industrial clusters, constantly integrating the fashion elements, spreading the leisure clothing culture, continuously integrating the business channels, promoting the development of Commerce and trade, constantly integrating scientific and technological elements, promoting industrial upgrading and pformation, constantly integrating brand culture, and promoting brand communication and promotion, so as to promote the leapfrog development of Chinese casual wear.

This Haibo meeting coincides with the opening year of "12th Five-Year". "12th Five-Year" is a crucial period for the textile industry to deepen adjustment and upgrading, accelerate the pformation of development mode, and promote the construction of textile power.

Therefore, this Haibo conference will take this as the main line, highlighting the following four characteristics: Deepening industrial docking, gathering fashion trends, extending exhibition space and time and activities and pragmatic high-end.

The exhibition industry developed in Norway, Germany this year for the first time to participate in the Expo, and at the Expo to promote the exhibition industry and fashion industry in North Wei, while inviting Chinese enterprises to invest and develop in North Weizhou.

Of the 50 most powerful German textile enterprises in Germany, 20 are headquartered in North Wei, including large department stores such as C&A, ErnstingsFamily, Karstadt and so on.

Ms. Hua Hua, director of Investment Promotion Office of North Wei state, introduces that Dusseldorf, in North Weizhou, has become a leading fashion city with its fashion show and Lifestyle Exhibition, such as cpdSIGNATURES, GDS shoes exhibition and BEAUTY.

The city has 1300 permanent exhibition rooms in the exhibition area with a radius of 10 kilometers.

Dusseldorf is a fashion and fashion city. Many international fashion companies have chosen to settle down in North Wei, hoping to start their skills from the center of Europe.

At present, China's first fashion company has settled in North Weizhou.

In March 29th, the North Wei Investment Promotion Agency held a fashion show at the Kempinski Hotel in Beijing, showing the clothing of many brands from North Wei and its latest trend.

They reflect the talent and creativity of North Wei state as a fashionable state.

Cross-border integration

Fashion industry is becoming more and more popular.

The cross-border integration of the clothing industry and entertainment industry continues this year.

On the afternoon of March 29th, Donnie Yen, a kungfu star, was unveiled at the invitation of Zhengzhou Dun Sen dress limited company.

It is a new male fashion brand founded in Zhengzhou in 1995. The brand has the outstanding product development and the ability to grasp fashion. The target consumer group is a successful man who is 25 years old and ~35 years old.

We have built a complete product structure including fashion leisure, classic leisure, sports leisure and high-end accessories as product lines, and built a brand monopoly network system across the country relying on strong production control capabilities and system operation advantages.

He signed a contract with Donnie Yen in 2006 and has gone through 6 years together.

Witnessing the growth and brilliant achievements of the brand in the past 6 years, Donnie Yen told the relevant leaders of Zhengzhou, who visited the men's wear booth at the same time, that he would try his best to play the role of ambassador brand ambassador to help the brand grow more.