Xu Yingxin: The Four Exhibition Links Up The Textile "Spring Tide".

Xu Ying Xin

In 12th Five-Year, the Chinese textile industry will be implemented from the world's largest producer.

China International Clothing and accessories fair, China international textile fabrics and Accessories Expo and China International Textile yarn Exhibition (hereinafter referred to as the three exhibition) have gone through 10 glorious years, and made great progress under the vigorous promotion of the textile industry branch of the China Council for the promotion of international trade (hereinafter referred to as the Textile Trade Promotion Association) and its partners. The three exhibition has gradually become a national first-class industry exhibition in hardware facilities, service mechanisms, brand projects, leading enterprises and comprehensive influence. Its strong on-site trading, purchasing atmosphere, soft environment of exchanging new technologies, new products and new technologies fully embody its prominent position in similar exhibitions in the industry.

During the "11th Five-Year" period, the brand awareness of trade shows was strengthened.

Xu Yingxin, executive vice president of the textile industry branch of China Council for the promotion of trade, said that the scale of the three exhibition has expanded to a large extent. The next step should be to pay more attention to improving the quality, create a well-known brand exhibition of the industry, accelerate the construction of the whole nation and influence the world, and boost the development of the textile industry in the new era.

Synchronization of exhibition and Industry

According to the briefing, as of now, the exhibition of the three exhibition has remained stable, at home and abroad.

The reason is that Xu Yingxin said that despite the challenges of the post crisis era, it was the best year in the history of textile industry in 2010. The industry is heating up and the expectations of enterprises are stronger.

He stressed that demand is the fundamental driving force for market activity. The exhibition shows optimism. First, the demand for domestic demand is strong, and the market space and potential are great.

The number of exhibitors registered internationally and domestically has increased.

The three exhibition and the simultaneous warming of the industry also indicate that after many years of operation and publicity, the three exhibition has higher industry recognition and exhibitor loyalty. It is the most effective and high-quality exhibition platform in the industry.

During the exhibition, on-site activities will be rich and colorful. The content of the seminar will be more closely related to the industry development situation and macroeconomic environment. It will focus on cotton prices and other hot issues affecting the development of the industry.

Promoting industrial upgrading in all directions

In the next 5~10 years, the textile industry will shoulder the five strategic tasks of expanding domestic demand, enhancing innovation capability, promoting energy conservation and environmental protection, promoting brand building and strengthening regional structural adjustment.

In this regard, Xu Yingxin stressed that the Textile Trade Promotion Committee will keep abreast of the development trend of the industry, update the concept of exhibition, constantly upgrade the level of exhibition management, improve exhibition services, and continue to play the three major functions of the exhibition as "platform, bond and window", so as to contribute to the realization of the five major tasks.

Industrial upgrading, the exhibition highlights "four new".

Xu Yingxin said that the future Textile Trade Promotion Committee will continue to focus on technological innovation, brand building, sustainable development and other aspects of the work. It will carry out more scientific and rational planning and sorting out the participating enterprises, and constantly dig deeper into the industry, and will reflect more new products, new technologies, new processes and new trends in the participating products.

According to this idea, Xu Yingxin stressed that the exhibition will use more forms and means to display the corporate image and products, and at the same time, attracting more and more SMEs to participate in this platform.

The two places blossom and push the spring and summer home textile exhibition.

In 2011, the biggest highlight of the industry Chun Xia exhibition was the first China International Home Textiles and accessories (Chun Xia) Fair (short for Chun Xia home textiles exhibition).

The exhibition will be held in Shanghai World Trade Center and Shanghai International Exhibition Center on April 2011 2~4.

It is reported that over the years, home textile enterprises in Jiangsu and Zhejiang provinces generally reflect that spring is one of the best ordering seasons for home textile enterprises. Jiangsu and Zhejiang provinces are home to the home textile enterprises, but they have never been able to form a good platform for brand display and order.

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The launch of the spring and summer home textile exhibition has met the needs of the market and gained the support of large industrial clusters in Jiangsu and Zhejiang provinces.

It is reported that the first spring and summer textile exhibition in Shanghai is dominated by Yuhang and Haining industrial cluster enterprises, supplemented by a considerable number of international exhibitors.

As of November 2010, the recruitment work was almost over.

Xu Yingxin stressed that the Shanghai spring and summer home textile exhibition is a supplement to the autumn and winter home textile exhibition, and it is a trend to comply with the market demand. It is worth emphasizing that the first spring and summer home textile exhibition is based on the scale of 30 thousand square meters and the collection of all kinds of high-quality resources is a new exhibition with high starting point and high quality.

Industrial pfer, focusing on the audience in the central and western regions.

Under the guidance of market mechanism and industrial policy, China's textile industry will focus on upgrading the industrial pfer and optimizing layout in a key and step by step way to achieve the organic integration and optimal allocation of production capacity and resources, in the light of the overall upgrading of the eastern industry to the high-end value chain, the improvement of processing system in the central region, and the basic idea of relying on raw material resources and national culture to develop distinctive products in the western region.

For this reason, the TAC has also adjusted the organization work of the exhibitors, and gradually increased the invitation to the professional audiences in the central and western regions, and promoted the pfer process of the textile industry to the central and western regions through the exhibition platform.

The organizers have extensively collected information through various channels, expanded the database of professional audiences, and pmitted the information of the exhibition to a broader scope.

First class independent brand exhibition

After more than 20 years of struggle and endeavour, the textile and Trade Promotion Council has successfully established several trade exhibitions. Among them, the textile accessories exhibition, clothing exhibition, home textile exhibition, textile machinery exhibition and other categories have made great exhibitions with strong regional influence and charisma, and enjoy international fame.

In the next five years, the textile and Trade Promotion Committee will focus on improving the level of publicity and planning of the exhibition, building brand exhibitions, making big and loud brand labels and highlighting brand characteristics.

Xu Yingxin said the organizers will continuously enhance the brand building and operation of the exhibition, and improve the international operation level of the exhibition.

Whether it is exhibitor selection, on-site management services, audience organization, activity arrangement, industry communication, fashion trend announcement, media publicity, exhibition team operation and service level, it will pursue the quality construction, more humanization, and more international and professional quality.

In 2010, CCPIT won the honorary title of the advanced collectives of the national textile industry.

Xu Yingxin emphasized that this award is an encouragement, and it is also a drive to urge the Textile Council to continue to innovate.

In 2011, the textile industry promotion association proposed the work policy of "modest and prudent, United and practical and pcendent self", and continued to work closely around the exhibition business construction, strengthen staff training, set off the high tide of study, innovation and pioneering, and aim at the domestic and foreign economic environment, striving for the industry's first class independent brand exhibition.