Fifth Season Group Wu Kai: I Don'T Like "Wenzhou People".

Direct troops in the domestic two or three tier cities commercial real estate

On the 13 floor of the terrace in winter afternoon, the warm sunshine poured on the cheerful entrepreneur.

He bowed his head and poured a cup of black tea into his bone china tea cup.

Few entrepreneurs will design such a small bourgeois terrace in their own place of work.

Wu Kai, who has worked hard from Wenzhou to Hangzhou for many years, seems to have really blended into the Hangzhou sentiment known for enjoying life.

Atypical Wenzhou people

Is Wu Kai a typical Wenzhou man? On the same question, Wu Kai himself and his vice president gave very different answers.

"Typical Wenzhou people can not be more typical."

The vice president described this.

But Wu Kai himself smiled and denied the answer: "am I a typical Wenzhou person? I don't think so."

At the moment, the man kept a small flat head and spoke a Putonghua with Wenzhou dialect, but he didn't like to be labeled as "Wenzhou man".

In Wu Kai's eyes, the word "Wenzhou people" has changed a little, and almost all of them have become a derogatory term.

When it comes to Wenzhou people, many people first think of such a high-profile fast money predator image of "real estate", "speculation" and "showing off their wealth", and Wu Kai has always tried to draw a line with them.

Relaxing tea and chatting with reporters is defined by Wu Kai as a time outside work.

Wu Kai at work is 365 days a year, who is longer on the plane than on the ground, who is closer to his family than in the company.

But he refused the term "workaholic": "they say I am a workaholic, and I am arrogant, and scolding people to be" very fierce ", which is a misreading of me.

I feel that I must meet three groups: my family, my employees, my partners, and I can't let them down.

What is a workaholic? That is, everything is done by force, and work is more important than life.

I pay more attention to my relatives and friends, and I have been trying to delegate power. How can this be called a workaholic?

Wu Kai has been engaged in the three major industries of clothing wholesale, department store and commercial real estate, but he claims to be the "outsider" in these industries.

Once again, he entered the industry he was completely unfamiliar with, which he called himself a subversive mode of thinking, just like the meaning of his business name "fifth seasons".

7 years ago, Wu Kai was just an ordinary person bustling about the wholesale market of women's clothing in Hangzhou and Wenzhou.

"At that time, it was thought that the clothes in the four seasons of spring, summer, autumn and winter, which belong to four seasons, and not four seasons, simply took the name" fifth seasons ".

Wu Kai hoped that all fifth quarters of the population could have the courage to break the rules and open up new horizons without having to pay attention to the "unreliable" evaluation.

Wu Kai's self-confidence is largely due to his many brilliant turns in different industries.

After opening more than 100 stores on clothing wholesale, almost monopolizing the women's clothing inventory in the entire Wenzhou market and the inventory of some women's clothing factories in Hangzhou, Wu Kai had a strong sense of crisis: "the wholesale threshold of clothing is too low, the technical content is not high, the homogenization competition is intense, and the life cycle will not exceed five years."

This restless man always brings new inspiration to himself.

Once in a shopping mall, Wu Kai suddenly thought: the Department Store attracts customers because of the high quality shopping environment. The wholesale market attracts customers at a low price. Is it possible to combine the advantages of both? In this way of thinking, the fifth quarter department stores of "first-class shopping environment, second-class goods and three price" came out, and at the same time introduced the fashionable e-commerce mode.

Because department stores will involve commercial real estate pactions and leasing, which makes more money than department stores themselves.

So Wu Kai once again entered a field he was totally unfamiliar with: commercial real estate.

Today, it has become the first pillar industry in the fifth quarter.

If you want to play, play big.

Until today, Wu Kai will not think too much before he makes a brand new business.

His habitual practice is to find a trustworthy industry expert to ask only two questions: how much money should he lose? How long does it take to run successfully? If the answer is within his tolerance, he will immediately cling to it without delay.

"This opportunity can not afford to consider, thinking before thinking, worrying, and finally can only pass the opportunity."

The choice of listing on Nasdaq, not domestic gem, is because Wu Kai can not afford to wait.

"The most direct thing to destroy an enterprise is the capital problem."

Because from Wenzhou's private capital developed areas, Wu Kai in the initial stage of business, contacts are private capital.

He hopes to find a more sunny financing platform.

In addition, Wu Kai also hopes to change the mindset of "working for the boss by himself" through the way of listing.

When residential real estate is subject to a round of regulation, commercial real estate, which can bring employment and change the image of the city, is still supported.

In 2010, the fifth quarter took 5000 mu in the whole country. The commercial real estate in operation has reached 2 million square meters, and the self-supporting property has reached 500 thousand square meters.

He has also successfully operated several professional commercial streets in Haian, Jiangsu, such as the commercial pedestrian street in the fifth quarter of the Central Avenue, the commercial pedestrian street in the fifth quarter of Shanxi and Fenyang, and the fifth commercial pedestrian street in Zhejiang and Jiashan.

At the same time, you can also see the fifth quarter of Shanghai business center, the fifth quarter of Hangzhou playing business center, these fifth seasons in the first and second tier cities.

Although he does not want to be called "Wenzhou people", Wu Kai's whole business track is actually "Wenzhou".

He has a natural commercial sense of smell, even if it is a small network singer concert, it will make a series of performing arts industry of "fifth seasons night", even if a simple e-commerce sales platform, he will also toss out a "YES Amoy!"

He is persistent about efficiency and equality: "I have been teaching my employees what success is called. If you knock on the door of the party secretary's home and knock on the door of a beggar's home, the heartbeat frequency is the same, then you are successful."

He also has an inherent sensitivity in capital operation. He has long noted the capital strength behind well-known commercial real estate companies and dares to play a capital gamble with an Israeli fund.

And Wu Kai's complaint is quite "Wenzhou": clearly want to be low-key, but still be misunderstood as "proud".

A region's customs and influence affect a person's style of action, and seeking to break away from his own definition may be the beginning of a new breakthrough.