"Little Rabbit Elder Brother" Children'S Shoes: Start The Strategic Goal Of Integrated Operation Of Shoes And Clothing

According to the reporter, Kunming, Jinjiang

Huang Jicheng, director of marketing of kunxing Footwear Co., Ltd., Jinjiang, said that with the arrival of the peak period of newborn birth in China, the children's economy will enter the stage of explosive development.

In particular, children's wear market will become the most potential market in China, which contains huge business opportunities.

In recent years, many international children's shoes and children's wear brands have been stationed in the mainland market to snatch this "big cake".

Therefore, the integration strategy of shoes and clothing is also an inevitable choice for the brand of children's shoes.

According to introducing, "little rabbit elder brother" children's clothing is not ready to produce itself, but choose to put children's clothing to Guangdong clothing processing enterprise production.

Only in this way can the balance between production and sales be ensured, and more energy can be put into deep market cultivation.

According to Huang Jicheng, in the past two years, the development of the brand of children's shoes in the market has become more and more prosperous. It has gathered more and more high loyalty customers. Therefore, the brand of "little rabbit" can no longer satisfy the needs of making a single product. The brand of the children's wear brand is made up of the brand of the "kid rabbit" brand, and the comprehensive brand with abundant product category is the strategic layout of the enterprise, so as to expand its market share in the sales of various categories.

In addition, this year, the brand of "little rabbit" will also intensify its pformation in the upgrading of terminal image and the expansion of store size, so as to match the strategic goal of shoe and garment integration.