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Italy Luxury Brand PRADA Will Be On Sale Before June Of This Year.

2011/2/25 10:58:00 57

When you wander the Huaihai Road and Nanjing West Road's bustling commercial street, Italy luxury brand.

PRADA

Various types of

A leather bag

Glasses shine in the street display cabinets, have you ever thought that one day you will become their shareholders, have you ever thought that one day its performance will affect your investment income?

Because there is news that the luxury brand that has been in Europe for nearly a century is likely to land in the Hong Kong stock market.

According to Hongkong media, Italy costumes

Luxury brand

PRADA board of directors has passed the listing plan in January 27th. It is estimated that the earliest time to market is in the first half of this year. The scale of financing is expected to exceed US $9 billion 500 million. At present, the specific listing plan has not been finalized.

Reporters yesterday telephoned PRADA China head office, who said they were not aware of the matter and had to verify with their parent company in Italy.

Even so, from a market perspective, PRADA has attracted much attention and its brand promotion effect has emerged.

According to the analysis, PRADA's choice of listing in Hong Kong is likely to be directed at China's luxury market with huge potential. At present, China has been recognized as one of the world's largest luxury goods consumers.

Last year, the commercial blue book published by the Chinese Academy of Social Sciences and other units: the China business development report (2009-2010) shows that as of 2009, the total consumption of luxury goods in China has increased to $9 billion 400 million, with a global share of 27.5%, the first time to surpass the United States and become the second largest extravagant consumer in the world, second only to Japan.

In the next 5 years, China's luxury goods market will occupy the first place in the world.

PRADA has said it will expand investment in China in the next few years.

Once successful in Hongkong, IPO will take the lead in the Chinese market, and the effect of brand promotion is obvious.

In the media rumors that PRADA will soon visit the Hongkong stock market, there is a market analysis. If PRADA landed in Hongkong, it might be a trial version of the international version of Hong Kong.