Poverty Changes &Nbsp; Shishi Children'S Clothing Has No Way Out.

It is no longer applicable to today's children's clothing market. It is no longer applicable to poor children.

In the children's wear market showing a multi-level, three-dimensional competition situation, once the scenery of the stone lion children's clothing only Huashan way.

Net goods children's clothing brand zero financing record was broken

"This news is very shocking.

This shows that the competition of children's clothing market in China has entered a three-dimensional level and will become more and more intense in the future.

Shishi Ji Ji's children's clothing, Wu said.

What he refers to is "this news".

It is understood that last September, through the right

"The network is fiercer than the tiger. It is really used here."

Mr. Liu, a fashion salesman, quipped.

Children's clothing market cake is not want to eat can eat.

"The early bird catches the worm, but the bird that comes late is the worm that eats the bird."

From 2009 to now, Wu Kaile, who has been struggling for many years in the children's wear industry, has always regarded this as the true meaning. Especially after dozens of famous domestic and foreign brands such as Armani, GUCCI, Nike, Adidas, Giordano, Anta, Anta, seven wolves, and Bosteng crowded into the children's clothing market, they had strong capital operation ability. They used the speed and facts to explain the true meaning. In the face of these capital operation experts, Shishi children's clothing now has no enough weight to speak.

Last year, Chen Dapeng, vice president of the China clothing association, pointed out that the era of children's clothing brand competition and cooperation has arrived. More authoritative figures said that in two or three years, the children's wear market will completely change the embarrassing situation of the leaderless group. Just like the vigorous development of the men's clothing array, the children's clothing industry will have some "leader level" brand, and the cake of children's clothing market will naturally become smaller and smaller.

To become a "leader brand", besides the huge capital reserves, the number of terminal sales outlets is also one of the key factors.

By contrast, sports brands occupy more space in children's clothing market.

As we all know, like the seven wolves in the men's wear field to do well in the brand, its terminal stores and stores in recent years has been hovering around 3200 to 3500.

As we all know, last year, Anta, PEAK, 361 degrees, and XTEP all shouted the slogan of "Wanjia store", that is, they had 10000 terminal stores and stores. The goal was also achieved in the past two years. "If the sports brand and children's clothing are integrated and placed in a special store, I think consumers will not mind."

According to the staff of marketing department of Anta (China) Co., Ltd., they are trying to operate the mode of mixed operation of independent shops and shops. At present, they are planning to push forward. "The whole field and cross-border development are inevitable for the development of shoes and clothing enterprises, and children's clothing market will have a spectacular brand war sooner or later."

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Shishi children's clothing is really no way out.

"It was a partial war before, but now it is a total war."

Wu Kaile described the competition in today's children's clothing market as a "war" and a large-scale war. "If we used the traditional ideas to develop the children's clothing market at present, we must die."

The new situation of Wu Kaile's children's clothing market is mainly reflected in three dynamic elements: first, the textile and garment enterprises cross the border into the field of children's wear; two, children's wear network sales are increasingly hot, and the network children's wear market is increasing day by day; three, "after 80" has become the main force of children's clothing, "after 90" will enter children's clothing consumption field in a few years.

The difference between the consumption mentality of people born in the 60 and 70s of last century and the "living on the line" is that the consumption concept of "post-80s" is even higher. They pay more attention to brand and taste. "They do not blindly follow consumption. If they do not have enough money to buy brand products, they will spend half a year or a year to save money."

Mr. Fang, who has studied the consumption concept of post-80s generation, introduced many "post-80s", especially female friends, who lived frugally for a year in order to buy a GUCCI or Chanel bag. This shows that in the stage of getting married and coming to the next generation, advocating the brand's "post-80s" is sure to instilling the brand idea in their daily life. But 20 years ago, when the "80 generation" generation was still a child, the brand concept had not yet formed in China, and "brand is enduring."

Fang Fang, for example, a "80 generation" likes seven wolves, Nike, Adidas, Chanel, then his children will have a certain degree of interest in these brands. If seven wolves, Nike and other brands have children's clothing, parents will first consider their favorite brand.

"For Shishi children's clothing, there is no way out."

A person in charge of Shishi children's wear Association believes that Shishi children's clothing business is short of funds, but what is lacking is the renewal of ideas, the awareness of brands and the ability to grasp the trend of fashion.