Holiday Shopping Promotion Features Distinctive &Nbsp; People Enjoy Shopping In The Mall During The New Year.

The golden week of Spring Festival has entered the "second half of the year". When people visit new friends and relatives, they do not forget the big ones.

Shopping mall as a major factor in the new year

Early this morning, reporters came to Binjiang Road Nanjing Road business circle and found that many department stores here were already full of customers.

Binjiang shopping mall, Milo and other shopping malls told reporters that from yesterday, the passenger flow compared with the new year's day and the second day of the year showed a sharp rebound.

Ms. Lee, an interview with reporters, said that the first two days were busy visiting relatives and friends, and they felt that they had not really relaxed. Now that they are shopping in the mall, they feel the satisfaction of the Spring Festival holiday.

Mr. Qi, a three family shopping mall, said that shopping in the mall has also become a "new year element" like watching Spring Festival Gala and eating New Year's Eve. Because every Spring Festival holiday, there are a lot of special activities in shopping malls, and they are full of flavor.

By three or four p.m., when the reporter interviewed in Binjiang commercial building, the customers who came to shopping were basically family trips, and many customers still carried large bags.

Years ago did not buy the year after "make up a missed lesson"

In shopping malls, malls, and other shopping malls, reporters also interviewed many consumers who came to "make up lessons".

They did not have time to buy before the holidays and wait until the Golden Week holidays came.

Wang Xiao Wang, a Hunan student who stayed in Tianjin, told reporters that he had been working part-time at a website before the holiday. He had been busy until new year's Eve, and he wanted to go shopping with some classmates to buy clothes.

Now it is finally a holiday, so we must make up for the shopping lesson.

Mr. Li, who works in a trading company yesterday, also accompanied his family to the department store for shopping. He told reporters that he had been busy working in Beijing before the Spring Festival, and promised not to buy toys and new clothes for his children. Now that he has time to catch up, there is another promotion in the shopping mall, so he can no longer miss the opportunity.

Holiday promotion takes advantage.

During the golden week of the Spring Festival, the promotion activities of the major department stores in the city have also changed considerably compared with those before the festival. One of the major features is that "there is a choice".

For example, in Yi Dan Dan department, the promotion of "blessing bag" for many years has been replaced by "full court discount" this year.

It is reported that the "big bag" promotion, known as the "lucky bag", is usually attracting large numbers of consumers because of the large discount. During the Spring Festival this year, the whole twenty percent off discount offered by the mall has been promoted comprehensively in the brand lineup and preferential treatment, and has been welcomed by more consumers.

In the Hisense square, merchants launched the "Valentine's Day promotion special" and "Spring Festival Dress" to replace the pre season sales promotion as early as the "5.9 fold".

According to businessmen, although this year's Valentine's day does not overlap with the Spring Festival as last year, the two wave of sales promotion can also bring a lot of benefits to consumers.