Quanzhou Shoe And Clothing Enterprises Are Coming To The US Market To Show Normalization Trend.

Following the listing of Quanzhou brands such as Xi Dlong, Hengda and shni, in the US capital market, the left bank once again sprint the US capital market earlier this month, and is expected to become another Shishi clothing brand to realize the US listing. This will further normalize the phenomenon of Quanzhou shoe and clothing enterprises going to the US market.

After the failure of the listing in Singapore's securities market, the left side of the clothing brand is making a new round of market rush.

On 5 July, the left bank garment (ZuoanFashionLimited) submitted a IPO listing to the SEC.

The company plans to list "ZA" on the New York Stock Exchange on the stock code, and expects to raise $100 million.

Cowen&Company is the main IPO underwriter. The time and price of the listing have not yet been announced.

In November 23rd last year, Shishi Fashion Co., Ltd., a Quanzhou based Shishi casual wear supplier, was listed on the NYSE in Quanzhou. It also became the first IPO clothing brand in the US.

Hong Jinshan, CEO and chief designer, is the first garment entrepreneur in China to attend the Copenhagen climate conference.

Since the brand concept of "environmental protection + technology" was officially released in 2005, Hong Jin Shan has been moving faster and faster on the "green fashion" road, and has released hundreds of environmental protection series of clothing made of various environmental protection materials. Among them, the most notable is the paper material clothing.

After the company, the left bank increased the pace of capital market and rushed to the US capital market again.

This reflects a growing trend in Quanzhou's clothing brand.

With the global economic integration and the further enhancement of China's domestic demand, consumers are more and more inclined to express their international lifestyles with local culture. Brands try to expand the influence of clothing brands through international capital markets.

Yang Ge, chief representative of the Beijing Representative Office of the New York stock exchange, pointed out that at the time of the recovery of the US stock market in the two quarter of last year, the first appearance of traditional consumer companies in a large number of Chinese enterprises listed on IPO in the US showed that under the background of sustained economic growth in China, American investors' attention to Chinese companies is increasingly widespread.

In particular, domestic consumption has gradually become the engine of China's economic growth, and Chinese enterprises from the consumer sector have begun to affirm among US investors.

Expert analysis, at present, Quanzhou is the most concentrated area in China's listed companies. There are more than 60 enterprises listed in the domestic and international capital markets, and the number of listed companies ranks the highest in the country. The Quanzhou plate in the capital market is quite influential.

With the success of a group of Quanzhou enterprises in the US IPO, it is expected that a large number of traditional consumer companies in Quanzhou, Fujian and even the whole country will be concerned about the US capital market.

Yang Ge said that when new Quanzhou companies want to go public in the US, they must think more about how to differentiate themselves from their counterparts in the capital market.

In the United States or other overseas markets, shoes, clothing and other traditional industries are still scarce in the market, while overseas investors are always optimistic about China's consumer goods industry.