Current Events Magazine Raised The Price By 2-3 Yuan.

　 The magazine staff of the south wind window and Sanlian Life Weekly told the Huaxi Metropolis Daily that since the second half of last year, prices of all kinds of consumer goods have gone up, and the cost of paper, printing and transportation related to magazines has risen. It is understood that at the end of last year, the price of coated paper for news magazines rose by 300 yuan per ton. Newsprint Prices have also risen by about 300 yuan / ton.

At the beginning of the new year in 2011, readers who regularly patronize newspaper kiosks will find many news magazines quietly. Price increase Now. The triple Life Weekly rose from 10 yuan to 12 yuan, up 20%, and the south wind window rose from 8 yuan to 10 yuan, up 25%. Phoenix Weekly also announced in its magazine that the sales price of the magazine in mainland China has increased from 12 yuan per yuan to 15 yuan since January 1, 2011.

Yesterday, the West China Metropolis Daily reporter contacted the relevant staff of the magazine's Distribution Department. They explained that the increase in paper prices, printing costs and transportation costs were the main reasons for the rise in prices.

　 Present situation

　　 Journal of current affairs Rise in price

Chengdu citizen Xiao Chun is a media practitioner. He usually reads news and current affairs magazines such as "triple Life Weekly", "watching the world", "south wind window" and "new weekly". These magazines can be seen in the library when they are in school. After the work, the magazine purchased by Xiao Chun was mainly "Sanlian Life Weekly".

"How did it go up quietly?" grain prices rose and oil prices rose. Even now, spiritual food has gone up. "Yesterday, Xiao Chun used to pay 10 yuan to the newsstand to buy a new phase of" triple Life Weekly ", but told the owner that the magazine had risen from 10 yuan to 12 yuan.

Coincidentally, another news magazine "south wind window" began in January 1, 2011, also raised the price, the original 8 yuan into the current 10 yuan. Southern Weekly and pictorial rose from 8 yuan to 9 yuan.

Not only is the magazine of the mainland rising, but also the Phoenix Weekly, sponsored by the Hongkong Phoenix Satellite Television Holdings Limited, has announced in its previous magazines that the sale price of the magazine in mainland China will be raised from 12 yuan per yuan to 15 yuan in January 1, 2011.

　 Influence

Newsstand sales are affected

The prices of these magazines appear to be "low key". Yesterday, the West China Metropolis Daily reporter visited many newspaper kiosks in Chengdu. Most of the newsstand owners said that the new year's first issue had arrived and was told that the price had been raised.

"There are still some influences. Just now, an old buyer has come. He used to buy several magazines every time, but when he heard that the price had gone up, he only bought" see the world ". The owner of a newsstand of Hongxing Road told reporters that the general newsstand wholesale magazine is about 20 percent off of the price. For example, the retail price of watching the world is 10 yuan. They get 8 yuan, and earn 2 yuan per instinct. But the boss said that in order to attract more readers to be "repeat customers", the more familiar readers are usually sold at a price of 10 percent off, "small profits but quick turnover."

The owner of the newsstand said that everything is rising now, the price of paper has risen, and the price of magazines has risen. He can understand it, but it is undeniable that the price increase will bring some negative effects on the sales of newsstands.

However, insiders analysis that readers of "triple Life Weekly" and "south wind window" should have certain purchasing power. The increase of 2 yuan should not be enough for these readers to dispel the idea of buying magazines.

　　 Reason

Rising cost magazine "price hike"

On the issue of price adjustment, yesterday, the West China Metropolis Daily reporter called the southern wind window Distribution Department of Guangzhou. The staff of the Department said that since the second half of last year, all kinds of consumer goods have been rising in price, and the cost of paper, printing and transportation related to magazines has gone up. "The price of agreements signed with the above units in 2011 has gone up, and magazines have to rise before they have to."

The staff of the Beijing headquarters Distribution Department said that the magazine price has been adjusted by the increase in the cost of paper and printing, but the magazine society is trying to make the magazine thicker, in order to serve as a feedback for readers.

The main reason for the increase in magazine prices is the rise in paper prices. Yesterday, the West China Metropolis Daily reporter learned from the relevant industry insiders that at the end of last year, the price of coated paper for news magazines rose by 300 yuan per ton, and newsprint prices also increased by about 300 yuan / ton.

"In fact, the price of coated paper has been raised since the second half of 2009, and has been raised several times up to now." According to the analysis of the industry, the price increase of coated paper is mainly caused by the rising price of imported pulp, and the price of coated paper and newsprint will continue to rise according to this situation.