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"According To The" 3G Health Underwear Market Hot Sales

2010/12/8 9:09:00 100

The health of underwear has attracted more and more attention from consumers, especially white-collar ladies.

A few days ago, I was concerned about a "

3G health underwear

"After the listing, the sales volume of the product exceeded 1000, and its total sales exceeded 100 thousand yuan.

"This sales performance has increased by 300% compared with daily sales.

brand

Zhou Baoji, the head of sales, said that as a new product, it has attracted much attention in the pre-sale stage. The main reason is that clothing health has attracted more and more attention from consumers. According to 3G, full health underwear has met the needs of the market. On the other hand, it has benefited from the strong popularity of Tao Baoping's market. Many of the consumers are old customers who depend on each other and have always maintained a high trust in the company's brand.

It is understood that at present

market

Most of the bra evolved from European underwear, using foam sponge molding and steel ring design. Although it has the effect of erect chest, but a large number of cases and medical practice show that traditional sponge contains chemical components that affect human health, and it is easy to become yellow and airtight. Although steel rings play a supporting role, the formation of a certain pressure on the chest and breast tissue is not conducive to blood circulation, and long-term use will lead to chest deformation and even canceration.

"At present, there are plans to phase out sponge underwear products in European and American countries."

Mr. Shi Lei, chairman of Kang's Clothing Co., Ltd., said that after they learned about the defects of the underwear market and the development of the market, they invested tens of millions of money in 3 years of research and development. After hundreds of people tried and improved, they finally launched the 3G full health bra.

According to the introduction, 3G underwear, the third generation underwear, is mainly designed according to the body structure of Oriental women.

Compared with some fashionable underwear in the market, the 3G series underwear products are more healthy. The new fiber structure cup is adopted in the material, and the air permeability is better. Under the condition of not adding the steel rim, the super breast is still considered to be super chest and the comfort of the wearer is considered.

In addition, all products of the product have been tested by ITS, an international authority, and have applied for a number of patents.

Yi Fen is one of the underwear brands launched by Kang's Clothing Co., Ltd. in recent years, with the rapid growth of the underwear market and e-commerce, it has become the most concerned brand of "Amoy brand" with its daily sales volume reaching 200 thousand yuan.

The health concept it has been advocating has formed a good reputation among consumers.

At present, the company has two lingerie brands, namely "Yi Fen" and "Fei Yue", entering two totally different sales areas.

Among them, the focus is on the online shopping market, targeting young fashion and white-collar workers.

Shi Lei said that the company will strive to become an advocate and practitioner of the new concept of Chinese women's underwear, and launch more popular health products.