China Moves To Appoint Former Adidas President Sandrine As The New CEO
On November 25th, 24, China's leading sportswear enterprise announced its appointment. Adidas Sandrine, President of Greater China, is the new CEO and executive director.
At present, China is famous for its internationally renowned Kappa brands in mainland China, Macao, Japan and RDK.
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Holders of all rights and interests.
China has always wanted to become a truly international company, and the company has launched an international management process.
Chen Yihong, chairman of the company, said: "the global vision of MS mullene and her rich experience in international brand management will inject new ideas and vitality into China's trend."
In return, Mr Mullen will have the right to subscribe to 3 million shares of common stock in China at HK $0.01 per share.
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The current CEO executive director, Vice Admiral Qin Da, will serve as vice chairman of the company and will mainly support Chen Yihong in matters relating to new business development and government affairs.
Qin Dazhong can be said to be one of the main architects of China's trend and is responsible for the overall strategic planning and management of the company.
During his term of office, he led the company to be listed in Hongkong successfully.
The mid 2010 annual report shows that the total sales volume of the company increased by 14.8% to 2 billion 145 million yuan, while the gross profit margin was 62.6%.
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14 years leading ADI
The 48 year old mulberry has been engaged in the Chinese sports industry for 17 years.
He served as the president of Greater China in Adidas, leading the Adidas China business for 14 years.
Under her leadership, Adidas's business in China is out of nothing, and sales are ranked second in China's sporting goods market, second only to Nike.
Insiders said that she acted decisively and had a good style and had high prestige inside Adidas.
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