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Bargaining Strategy To Raise Chips In Negotiation

2010/11/5 13:51:00 52

Marketing Strategy

If you want to sell, pretend that you don't want to sell it. You want to buy it and pretend that you don't want to buy it. This is what we call it.

Sell ties

Strategy.

Selling ties is to raise chips by hanging people's appetite. This strategy is often used in negotiations.


You bought a cross-country jeep. When you first bought it, you liked it very much and often drove it to travel.

Now you are busy with work and rarely travel. This car is an imported car with amazing fuel consumption, high maintenance cost and large volume. It is very inconvenient in the city.

Now you want to sell it very quickly. You wash your car outside one day, you wash and curse, and when you want to sell the broken car, a decent man and his beautiful wife come to your car at this time.

The man said, "this car is too beautiful and too atmospheric."

His wife said, "how comfortable it is to drive this car, let's buy it."

When you heard their conversation, they were glad to jump up. Thank God for giving me such a good chance.

If you do not control your heart of excitement and joy, you will not get the highest price.

So how can you get the highest price? You have to sell your appetite and pretend to be reluctant to sell.

You can wash your car and say, "I never wanted to sell this car, but it doesn't matter. You can get on the bus and experience it."

So you take them to the wind, tell them when they go for a ride, and tell them how much you like the car and understand the needs of each other.

Finally, you say: "I know this car is very suitable for you, you also like it very much, you will have fun with it, but the problem is, I really do not want to sell it.

But we have talked for such a long time. I still want to ask, how much can you raise at most? "


In negotiations

strategy

Before negotiation can be made, the psychological quotation of the other party can be reduced virtually, and the price space of negotiation can be reduced to the minimum.

For example, the other party will start thinking: "I can get 300 thousand or 250 thousand at best, and I want to talk about it from 200 thousand.

At this time, his negotiating range is between 200 thousand -30 and ten thousand.

If we are eager to make a move, he will quote a price of 200 thousand or lower. If we sell it well, he may turn the first price into 250 thousand or even 300 thousand.


In the United States, there has been a very successful one.

Investment

Shang, he is also a good negotiator. He often uses the strategy of negotiation, that is, selling strategy. He buys the land for a period of time, and then sells them at the right price.

Many small investors have come to visit, hoping to buy a lot from his many real estate.

At this time, the experienced investor will play the best selling strategy.


He would read the price list carefully, then looked up and looked at each other, scratching his ears, and saying, "in all my industries, I have a special feeling for this piece.

I want to keep it and leave it to my daughter as a graduation gift, so unless you give me a very good price, I don't think I will sell it.

You know, this industry has a special meaning for me.

But thank you for your offer. In order to be fair, and at the same time not to waste the time between the two parties, I would like to ask you what price you can get at most. "In this way, he used the selling strategy again and again to earn thousands of dollars from customers in a few seconds.


Selling tactics is also a way to sell off through silence.

So how can silence sell "Guan Zi"? You sell products, and start to say that although they have stable suppliers, they are interested in the products you sell. Finally, they say, "we are really satisfied with the current suppliers (Mai Guanzi), and it will not matter if we have more than one supplier, so we can urge them to work harder.

If you reduce the price by 20%, I think we can purchase hundreds of thousands of products. "

In such a case, it is difficult to answer his questions. It is obviously inappropriate to answer the question. He is afraid of losing the chance to continue the negotiation. We can tell the other politely: "I am very sorry, but I think you can offer a better price."

Then all you have to do is to be silent and see the reaction of the other person.

If the other person is interested in your product, plus the negotiations are not very utilitarian, he will make concessions to different degrees.

If the other side is a master, he will ask, "what price do you say better?"


Selling strategies through silence can also be applied to day-to-day management. If you are not satisfied with the reports submitted by your subordinates, do not say where your plan is right or wrong.

You can say one thing: "with your ability, I think we can do better."

Then silence and look at each other and let the other person speak.

This is a good way to achieve good results.


During the Vietnam War, US Secretary of state Henry Kissinger once asked a deputy secretary of state to prepare a report on the political situation in Southeast Asia.

The Deputy Secretary of state had done his work very seriously and produced a report that he was very proud of.

The report was comprehensive, and the report was carefully packed, covered with leather and burned with gold lettering.


But what happened? Kissinger quickly returned the report and wrote, "you should do better."

So the Deputy Secretary of state amended it again, gathered more information, added more forms, and submitted it to Kissinger again.

This time he believed that his report should satisfy Kissinger.

But Kissinger's reply is still, "you should do better."


This is troubling. Deputy Secretary of state feels that he has faced a great challenge.

He summoned his men to work overtime, determined to present the best report Kissinger had ever seen.

When the report was finally completed, he personally handed the report to Kissinger: "Mr. Kissinger, this report was rejected by you 2 times.

All my men worked overtime for two weeks.

Don't fight back this time.

I can't do better. This is my highest level. "

Kissinger calmly put the report on his desk and said, "well, in that case, I will look at this report."

I think Kissinger used this strategy in an amazing way.


How should we deal with each other when we sell strategies? There are two strategies. One is to ask for a superior strategy. When the other party is unwilling, we have to pretend that we have no decision-making power and we can not make decisions. We must ask the above people to make the final offer.

The second strategy is black-and-white strategy.

This strategy requires two people, one who wants to buy the other's product, one that does not want to buy the other's product, one identification, one constantly finding fault.


Practical Guide:


Selling is to enhance the desire of the other side, so that the other party is more urgent for the success of the negotiations.

If the other person shows great enthusiasm, we should pretend to be reluctant. If we want to rush out, we should pretend to be reluctant.

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