Li Lang Goes To Family &Nbsp And Moves Towards Cultural And Creative Industries.

The battle between the Wong Kwong Yu family and Chen Xiao made the battle far away in Fujian. lilanz Wang Liangxing, President of (China) Limited, had a small wave in his mind.

Wong Kwong Yu's case is more like a prediction of a Chinese entrepreneur's "de familial" psychological process. His pain and struggle are also a real test of China's numerous family entrepreneurs.

Wang Liangxing is the one who has been tested. In " De familial "In the management process, the same is bold and resolute, does not give oneself" to leave behind the way ".

Coincidentally, after the listing of Li Lang, Wang Liangxing, the biggest glee operator in corporate governance, is the former vice president of Gome, Luan Xi Zhong.

New genes from families

Wang Liangxing has been thinking about how to "jump out of clothes and make clothes".

In April 2010, the new COO, chief executive officer of Luan Xizhong, was the only executive officer who had no shareholding in the company. This is the first step in the "family gene revolution" of the company.

Who is Luan Xi Zhong?

Back in 1999, Luan Xizhong was in charge of the international audit department in the US Wal-Mart Store Inc. In the same year, with the development of WAL-MART in China, Luan Xi Zhong was naturally sent to the Chinese market. Like the fate of Chinese executives in many multinational companies, Luan is being eyed and poached by Chinese local companies.

In 2007, Luan Xi Zhong left WAL-MART China to join Gome as vice president, and also responsible for logistics management and retail store operation. In fact, as early as 2004, Luan Xi Zhong had a spark with Gome.

Out of curiosity about venture capital and investment funds, Luan Xi Zhong formally began to invest in United Sports Fund, a professional sports brand in Germany in 2008. Unfortunately, his career in this fund is still very short.

In 2009, Luan Xi Zhong joined the Pacific (601099, stock bar) industrial investment fund. In this PE fund, he specifically involved in the management and operation of the Oriental home project.

But in the past two years, Luan Xizhong once again reminded him that he was "good at doing things and doing things".

In the changing job status of Luan Xi Zhong, Wang Liangxing of the company has always been around him.

"Almost every time Wang comes to Beijing, we meet." Luan Xizhong said.

By chance, Luan Xizhong heard the story of Wang's brother, and he began to observe Wang Liangxing slowly.

"Wenzhou people bear hardships and stand hard work. Minnan people have more pragmatic entrepreneurship and spirit of keeping their business in addition to hard work." Luan Xizhong said. To Li Lang itself, Luan saw a near crazy career view in Wang Liangxing, "he really can take the clothing industry as a life to run".

Every time Wang Liangxing goes abroad, he has an essential procedure to buy clothes. No matter where he goes, he has to go to the local clothing store to see it. He will buy it when he meets with the good style, then go slowly to study and observe it.

Luan Xizhong was particularly impressed with one thing. At one time, several people went to Wang Liangxing's house to see a pair of trousers that he had "taked" from abroad. But after they got home, they could not find them everywhere. After a lot of trouble, they finally found their trousers from the washing machine. Surprisingly, Wang Liangxing immediately put wet pants on his body to show you all at once.

The arrival of Luan Xi Zhong is also the beginning of Li Lang's idea of "jumping out of clothes and making clothes".

　 "Jump out of clothes and make clothes"

"He has been trying to" righting "the company with a more entrepreneurial strategy," Hu Chengchu, executive director and vice president of Li Lang (China) Co., Ltd. "believes that" after the listing, all the efforts of the company are trying to deny its past, and only by negating ourselves, can we surpass ourselves before we can break the pure clothing industry vision ".

　 How can we jump out of the clothing industry?

Wang Liangxing's idea is to make the best costumes at home and abroad. Designer Please come in and train them. Then, through the form of capital incubation, these designers are supported to transform their ideas into commercial values.

According to Luan Xi Zhong's words, the future will not exclude the form of angel investment to subsidize some designers. Originality Transform into brand, support internal entrepreneurship, and then form an independent enterprise.

This is one of the most important projects of the company in the near future. Next, it will invest more than two billion yuan to build a cultural and creative industrial park which can accommodate elements such as fashion design, art, art and music. But the budget of the whole project is about 5 hundred million.

"We hope to gather people interested in fashion design both at home and abroad, and gather them here to receive the best fashion design training. Then they are encouraged and funded to start their own businesses and cultivate new clothing brands. " Luan Xizhong said in an interview with our reporter.

In the five year plan, Armani is one of its goals. To achieve this goal, the constant introduction of original brand is a must. In order to fully integrate with the fashion genes in the world, the cultural and creative industry park is the first step.

With the launch of the second generation brand L2, its demand and intensity in product innovation are increasing simultaneously, and a team of innovative designers is invaluable for Li Lang. Luan Xi Zhong can appear in his family genes, which reflects his determination to break through himself more or less.