Wenzhou Clothing Enterprises &Nbsp; Double Famine Together

From primary processing to self created brand to advanced customization, Wenzhou garment enterprises are looking for their accurate market positioning in continuous pformation.

At present, with the popularity of "high-end men's wear manufacturing base", Wenzhou garment enterprises are beginning to suffer.

According to reports, Wenzhou has nearly 4000 garment enterprises, 80% is OEM processing enterprises, and Zegna, Armani, Versace, GUCCI and other top global clothing brands have already placed orders in Wenzhou.

"Made in Wenzhou" supports hundreds of high-end brands at home and abroad to the end market.

Statistics show that the turnover of Wenzhou men's wear market jumped 200 billion yuan in 2009.

At present, one of the top two men's clothing brands in China is produced in Wenzhou.

However, at the beginning of this year, the "order shortage" began to haunt these Wenzhou garment enterprises, which are domestic high-end brands and even top international brands.

Zheng Richi, general manager of Wenzhou plumma Clothing Co., Ltd., who has been processing and OEM for more than ten years, said: "the most troublesome thing this year is" order shortage ".

Looking at the steady stream of orders, we can't stop fighting. We can only reluctantly give up.

With the same feeling, Xu Zhengjie, chairman of Zhejiang Kuo Shuai Garments Co., Ltd., estimated that the order that had been lost this year, reluctantly said, "this is not a small profit."

Mention "inferior famine", Zheng Richi pointed at the spearhead directly.

One of the reasons is that many factors have led to "shortage" and "labor shortage".

Zheng Chenai, President of Wenzhou clothing trade association, believes that Wenzhou must firmly enhance the reputation of "high-end men's clothing manufacturing base". First, we must increase the added value of product manufacturing.

He said that only from low value-added manufacturing to high value-added manufacturing pformation, can we make strong Wenzhou manufacturing industry chain, in order to make production input and technological innovation simultaneously, and can really lift the platform of "high-end men's clothing manufacturing base".

"In fact, the phenomenon of shortage is a self adjustment way of the market, which forces enterprises to accelerate the pace of structural upgrading and technological pformation, and this change will not wait for me."

Zhang Qiongyao, Secretary General of the clothing trade association of Wenzhou, said that our chamber of commerce is advocating the idea of "Wenzhou manufacturing", that is, to reduce the number of OEM processing, to add the added value of OEM, and to build a "high-end manufacturing" brand.

With the acceleration of the pfer of textile and garment industry to the central and western regions in coastal areas, Wenzhou garment processing OEM enterprises are more and more aware of the importance of creating "high-end manufacturing".

"Costumes cannot be done in coastal areas. They must be valued.

If we continue to keep pace, there will be no way out. "

Zheng Chen AI said categorically.

According to Zhang Qiongyao, at present, Wenzhou city.